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WATCH: William Shatner Narrates Clever New Greenpeace PSA

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In a new PSA for Greenpeace, William Shatner argues that if you wouldn’t burn down your cat’s scratching post, you shouldn’t support the destruction of wildlife habitats either.

In the humorous thirty second clip Shatner and Greenpeace use companion animals to try to convince the North Pacific Marine Fisheries Council to protect the Bering Sea canyons from industrial fishing.

Jackie Dragon, a senior oceans campaigner for the organization, said, “Alaska’s Bering Sea is home to one of the most remarkable places in the world, an area so rich with life scientists call it ‘the Green Belt.'” She continues, “Tragically, this amazing ecosystem is under serious threat from industrial fishing fleets that carve up the corals and sponges with their trawl nets. Bottom-tending fishing gear–especially trawl nets–destroys fragile corals and sponges that provide essential habitat, including spawning and nursery areas for fish, crab, and other marine species.”

Click here for the take action to help protect the Bering Sea.

While we’re maybe not huge fans of a tiny birdcage being shown as the habitat for a large bird, the PSA does a good job of showing how we treat our companions vs. how we treat wildlife.

See the PSA below.

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