Update: Russell Simmons has said the source story in the NY Daily News is untrue. He tweeted, “Article in NY Daily News about me opening grocery stores is untrue. I’m not involved in this endeavor at all, however I wish them the best.” We have edited the below story to reflect the change.
People think of New York City as a place where you can get anything at any time. While that’s true in more affluent areas, in some of the city’s poorer neighborhoods, processed junk food is the norm while fresh fruits and veggies are no where to be found. Imagine if the only place you could shop for food was the equivalent of a 7-Eleven.
Russell Simmons’ website Global Grind is linking to the Indiegogo campaign which hopes to raise $175,000 to “launch an innovative grocery business model to serve food deserts and underserved areas across America.”
Muhammad hopes to sell fruits and veggies (mostly organic), eco-cleaning products, an assortment of nutritional foods that are not processed, and items from local farms.
Check out the video for the full scoop and head over to the campaign to help bring an end to the reign of the bodega.