Every June, some of the world’s most eco-conscious celebs speak out in celebration of World Environment Day (WED), and this year is no exception.
The U.N. established WED in 1972 to promote environmental awareness around the world. Although there’s only one “official” WED each year, the real goal is to help everyone be more aware and eco-conscious every day.
The cause has three celeb ambassadors who want you to participate: Gisele Bundchen, Don Cheadle and Ian Somerhalder. With the big day just around the corner, the three of them are speaking out about this year’s theme — the reduction of food waste.
Bundchen and Cheadle made a PSA about this year’s WED (see below), which happens June 5th. According to the statistics in the video, 1/3 of all the food around the world is being wasted or lost.
They’re asking us all to reduce our footprint, because cutting back on food waste saves water, land use and emissions. As Bundchen and Cheadle point out in the video, if everyone does something good for the environment, we all mutually benefit.
Although Somerhalder isn’t featured in the PSA, he is definitely taking part. He’s encouraging his foundation supporters to participate in “Waste-Free Wednesday” on World Environment Day, with the goal of working toward a “Waste-Free Week.”
“It’s not difficult to make a huge impact by making fairly small changes to our behavior. Many environmental issues seem insurmountable because much of the damage is business-driven, but – with food waste – we just need to be aware and then adjust our lifestyles. It’s as simple as making a pledge not to waste any food in your fridge: buying only what you need, versus only what you want, will help ensure you have what you need for the week ahead and, in turn, result in zero food waste,” he says.
To join in the environmental celebration, go to the WED website and register. Your activity will be shared on the website to help inspire others to do the same!