Model, actress and Miss World titleholder Rosanna Davidson is taking it all off for PETA. Davidson is featured front and center in PETA’s most recent European ad campaign, where she smoulders on a bed of red chili peppers. As a longtime advocate of meat-free lifestyles, Davidson is stepping up to promote PETA’s new “Vegans Are Red Hot” project.
Davidson has been involved in meat-free activism before, most noticeably when she donned a mini-dress made entirely of lettuce leaves to endorse vegetarianism on Saint Patrick’s Day in Dublin. The leaf-clad beauty said “[a] vegetarian diet is a great way to stay fit and healthy. As well as causing incredible suffering to animals, the meat industry damages our forests, our water supply and the global climate – so the best way to ‘go green’ this St. Patrick’s Day is to go vegetarian.”
Davidson chose a vegetarian diet for almost a decade, but switched to full veganism while training for the Galway Ironman event, which included a half marathon, a 90 kilometer bike course and a 1.9 kilometer swim.