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Vegan M&M Kickstarter Could Make Dreams Come True

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Veganism has come a long way and we now live in a time where there is a vegan version of just about anything. In the vegan candy world, however, something has been missing: vegan M&Ms. Premium Chocolatiers has a dream – and a Kickstarter – to remedy that.

Operating from the Jersey Shore in the good ol’ US of A, Premium Chocolatiers have been making life sweeter for vegans, vegetarians, and those with food allergies with their variety of specialty candies. From their “milkless” chocolates to their “peanot” butter cups, there’s something for everyone within their line of products. But their most requested candy to be made was a vegan/allergen-free M&M. With help through their Kickstarter campaign, they’re hoping to fulfill that request.

They’re called No-No’s and they’re free of milk, eggs, and nuts. Within the milkless chocolate coating will be a vegan marshmallow center. Why not solid chocolate? As explained on their Kickstarter page: “We’ve considered many options for an inside. We obviously couldn’t use peanuts, we didn’t find a good gluten free pretzel option to work, and solid chocolate would require an additional level of equipment. We therefore decided to start with a little marshmallow in middle (which we love by the way), and if this takes off we will consider more extensions. We are also considering a Peanot center!”

The Kickstarter funds will go toward the necessary equipment to make the No-No’s. By purchasing the equipment for their own facility, this takes outsourcing out of the equation, which means there’s no risk of allergen cross-contamination. “We will buy the panning equipment and coat the Vegan Marshmallow with the chocolate and coloring right at our facility. Nothing enters here that doesn’t conform to our strict requirements. We will also design and print the beautiful packaging to make this a reality.”

A pledge of just $7 gets you a bag of No-No’s, shipped to anywhere in the United States. As the pledge levels go up, as do the bags of No-No’s you’ll receive as a backer of the project, and backers will get their thank you No-No’s before the candies are produced to the masses. Talk about sweet rewards!

The funding period for this campaign ends on September 10th. Premium Chocolatiers hope to have the No-No’s ready to rock your tastebuds by mid- to late-October (which would make for a very exciting Halloween!). However, this can only happen if their goal of $45,000 is reached in full by September 10th. If you’re passionate about vegan/allergen-free treats, consider backing this Kickstarter! Be sure to visit their fundraising page for more info on the company, the campaign, and the incentives.

Photo credit: Premium Chocolatiers

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