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McDonald's Unveils New Vegetarian Wraps in Canada

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With plant-based eating on the rise, McDonald’s is trying to cash in with two new vegetarian wraps, now hitting their restaurants in Canada. This is the first time in a decade that the chain eatery is attempting a vegetarian-focused product. Rather than resurrect the veggie burger (which McDonald’s say did not sell well all those years ago), they’re trying something new: a Santa Fe Veggie wrap and a Mediterranean Veggie wrap.

Let’s look at what’s stuffed in the wraps:

Santa Fe Veggie wrap: fire-roasted corn, black beans, a blend of cheddar and Monterey Jack, tomatoes, red onions, lettuce and tortilla chips, along with a chili-lime glaze and southwest sauce.

Mediterranean Veggie wrap: garlic hummus, feta cheese, tomatoes, cucumbers, red onions, lettuce, crispy onions and a creamy Mediterranean sauce.

While this certainly looks like a colorful and kinder choice over a Big Mac, the nutritional info of the wraps are almost as bad as that big burger. The Santa Fe Veggie wrap contains 490 calories, 24 grams of fat, and 980 grams of sodium. Let’s compare that to a Big Mac, which brings in 540 calories, 29 grams of fat, and 1,020 grams of sodium. While omitting the cheese and dairy sauces will no doubt bring those numbers down, this is an example of using moderation with these foods. Not that anyone looks to McDonald’s for healthy or cruelty-free fare.

Wondering why McDonald’s is even introducing this new product in Canada? Supply and demand. They found that even people who don’t identify as vegetarian still want vegetarian options. Obviously vegetarianism/veganism is growing if McDonald’s is listening! Yes, the home to the Golden Arches has a long history of animal rights violations, but their new veggie McWraps are certainly making meatless eating look more accessible and tasty. I like to think of it this way: for every veggie McWrap sold, that’s one less burger/one less animal served. And who knows? Maybe this will pave the way for more vegetarian options in other unexpected places.

What do you think? Would you try one of the meatless McWraps?

Photo credit: NationalPost.com / McDonalds

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