WATCH: Chipotle's Beautiful New Ad Takes on Factory Farming
Remember when everyone freaked out after Chipotle’s “Back to the Start” ad featuring Coldplay that ripped apart industrialized farming? Now, they are at it again with a new short film, made as a companion to their new mobile app game, that is arguably even stronger.
Featuring Fiona Apple singing that eerie song from Willy Wonka, Pure Imagination, the short animated film shows a scarecrow who works at a factory farm, and his sadness over how industrialized our food system has become. Of course, he shows us there is another way, a better way to treat our bodies, the planet and the animals.
Chipotle writes on their new site, “‘The Scarecrow’ is at once an addicting game, a poignant short film, and a project that reflects what we believe in. The city of Plenty is a glimpse at a future that may not be far off. Processed food, animal confinement, and the use of synthetic growth hormones, non-therapeutic antibiotics, and toxic pesticides are rampant in our food supply. Educating people about alternatives is a journey for the Scarecrow, and it continues to be a journey for us.”
Check out the video below. This thing is going viral fast.