Iconic British fashion designer, Vivienne Westwood, used her runway show at London Fashion Week to promote her ongoing message of climate change.
Models at Sunday’s show wore shirts and hats with the phrase “Climate Revolution.” Despite the English country garden prints, heavy black and white makeup set the tone toward something more apocalyptic.
After the show, Westwood explained her anti-consumerism message to the Telegraph:
“Buy less. Choose well. Make it last. Quality, not quantity. Everybody’s buying far too many clothes.”
She cautioned that people with limited funds should be careful of falling into the trap of buying a surplus of cheap clothes.
“It doesn’t mean therefore you have to just buy anything cheap. Instead of buying six things, buy one thing that you really like. Don’t keep buying just for the sake of it.”
Fashion Week is perhaps an unusual venue for urging people to buy fewer clothes, but Westwood has her eye toward something larger than the fashion industry.
“I just think people should invest in the world. Don’t invest in fashion, but invest in the world.”