The average American owns seven pairs of jeans. Sadly, tens of thousands of them are discarded each year. Cotton has come up with an ingenious recycling solution.
“Nashville” star Hayden Panettiere has partnered with Cotton’s Blue Jeans Go Green denim recycling program, a unique initiative that turns old jeans into UltraTouch Denim Insulation.
The insulation, composed of 85 percent recycled cotton fibers, provides about 250,000 square feet of insulation to communities in need each year. Habitat Humanity and its affiliates are the main beneficiaries of the upcycled denim. Best of all, the insulation is environmentally safe, has 30 percent better sound absorption, resists mold and mildew and doesn’t contain any volatile chemicals.
Since 2006, a whopping 985,342 pieces of denim have been collected. The program is on a mission to reach 1 million denim donations. To achieve that goal, they created a celebrity autographed jeans auction with a unique twist. Instead of money, you bid with “denim currency,” meaning a bid is equal to the number of denim items you pledge to collect for recycling.
An autographed pair of jeans worn by Panettiere in her Cotton commercial are up for auction. A few of the other celebrities who have donated jeans for the auction include, Heidi Klum, Kourtney Kardashian, Britney Spears, Ryan Phillippe and Andy Roddick.
There are 723 articles of denim bid so far. The auction ends on Oct. 5 at 3:00 p.m. EST.