In a rash attempt to attract publicity for its brand, Aflac recently released a live duck in a crowded New York City subway station. Aflac employees then proceeded to follow the duck as it wandered throughout the station, taking pictures and posting them on the @aflacduck twitter handle.
Aflac seems to have forgotten that, unlike the real Aflac duck – who was created through computer-generated images, detailed duck puppets and edited videos of live ducks – this duck could actually have been harmed as a result of this stunt.
The ASPCA spoke out against the stunt writing, “We loathe giving Aflac any more media attention than they have already received, but we can’t keep our mouths shut about the recent PR stunt they pulled. If you haven’t yet heard, Aflac recently let a duck loose into a busy New York City subway station and began tweeting about it, ruffling our feathers in the process! The duck, representing their famed mascot, drew quite a bit of attention—but at what cost?”
The ASPCA continues, “NYC subway stations are noisy, crowded, and let’s face it, pretty dirty places. The hazards that could have harmed our small feathered friend are too numerous to count. We’re appalled that Aflac would pull such a stunt.”
Even if the duck was being followed by Aflac employees, they would not have been much help if the poor bird had been trampled or eaten a piece of dangerous garbage. Thumbs down for this campaign and thumbs up to the ASPCA for calling out Aflac’s poor judgement.
Photo Credit: Twitter/@aflcaduck