A new campaign involving more than 40 celebrities directly addresses the silence and inaction of Americans on the issue of domestic violence. The NO MORE PSA campaign, unveiled yesterday, was spearheaded by the Joyful Heart Foundation and was directed by actress and domestic violence advocate, Mariska Hargitay, the Foundation’s President and Founder.
“Being a part of NO MORE from the beginning has been a great privilege, especially the launch in Washington DC, where I got to stand with Vice President Biden and Attorney General Holder,” said Hargitay. “And if that wasn’t enough, directing the NO MORE PSAs was a dream come true. Society continues to misplace shame and blame on survivors. That has to end. What we saw during the filming, brave and strong and authentic person after person, was people standing up for each other, for the people they love, for their partners, wives, husbands, children, friends, mothers and fathers, for people they’ve never met, for themselves. I was just moved beyond words. NO MORE fills me with confidence and renewed determination.”
Stars appearing in the PSAs include, Debra Messing, Katie Couric, Tim Gunn and Marcia Gay Harden, Christopher Meloni, among others. The three-year campaign will roll out across the country via print, broadcast, online and outdoor advertising, in movie theaters, and in major airports and hospitals.
Celebrities, experts and advocates will promote and share updates on the PSA launch throughout the week on Twitter, using #NOMOREexcuses.