Iconic American fashion designer Michael Kors has partnered with the United Nations World Food Programme to help end world hunger.
The Michael Kors label is giving away Watch Hunger Stop T-shirts outside six of its stores in New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong, for an entire month.
A few lucky fans will also have the opportunity to have their picture streamed on billboards in Times Square, as well as on WatchHungerStop.com.
Kors has also launched a new 100 Series watch, which was unveiled in April by Halle Berry. The sale of each watch will provide 100 children in a hunger-stricken area with a nutritious meal.
In an interview with Marie Claire magazine, the 54-year-old designer said, ”The response to Watch Hunger Stop has been amazing. We delivered one and a half million meals to children in less than six months, and we’ve only just begun.”
”Our hope for World Food Day is to get people talking about hunger, and about the many ways they can help address the problem,” he continued. “Donate, volunteer, talk, text, tweet – really, everyone can be an ambassador.”
World Food Day is October 16.