by Amanda Just
Categories: Animals, Causes, Events.

Macy’s won’t budge on SeaWorld’s involvement in their Thanksgiving Day Parade, despite thousands of signatures and many requests asking for the marine park to be booted from the line-up. Now, animal activists are organizing a protest during the parade, educating the masses on the truth of what happens to those captive animals, highlighting much of what was exposed in the documentary, “Blackfish.”

People for the Ethical Treatment of Animals (PETA) is one of the organizing groups for the protest, which is planned to take up some stretch of the parade’s route. PETA says that they have sent over 80,000 emails to Macy’s, asking for the SeaWorld float to be canceled. Recently, Alec Baldwin and his wife penned a letter to the department store’s CEO, expressing their disappointment in SeaWorld’s participation in the family-friendly event. Kenneth Sherrill, professor emeritus of political science at Manhattan’s Hunter College, recognizes the corner that Macy’s has been backed into.

“It’s damned if they do, damned if they don’t,” he said. “Macy’s is making a statement. If there’s a political conflict, saying ‘I’m not getting involved’ means you’re supporting the status quo.”

Macy’s maintains that there is nothing wrong about SeaWorld participating in their parade. “There is no controversy,” said the parade’s executive producer, Amy Kule. “Our goal is to entertain and that is [SeaWorld’s] goal as well.”

There’s been another parade kerfuffle with the South Dakota Cattlemen’s Association, who threw a fit when they learned that rocker, Joan Jett, a vegetarian and animal right’s activist, would be performing on the South Dakota tourism float. Because of the meat men’s protests, Jett has now been moved to an unannounced float.

With all this commotion around the parade, it seems like a lot of people will be tuning in, as usual, but this time for more than one reason. What will happen next?!

Photo credit: Debby Wong /

About Amanda Just

Amanda Just is a longtime vegan who loves to promote compassionate living in fun, creative ways. As a writer, she has contributed to This Dish Is Veg,, and many other blogs, websites, and newsletters. As an activist, she champions many causes, from veganism and animal rights to environmental protection and human rights. Amanda resides in Tampa Bay, Florida.

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  • Maleficent

    I’m glad there is going to be a protest, but I won’t see it as I refuse to watch the parade or support Macy’s in any way.

  • Winecoutnry

    Nochristmas shopping at macys