Jay-Z and Beyonce Go Vegan for 22 Days

The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Parents of Blue-Ivy and first couple of music, Jay-Z and Beyonce, have pledged to take a 22-day vegan challenge, ending on Christmas Day.

Jay announced it on his website Life + Times December 3, saying, “Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…”

What’s so significant about starting today? He explains, “There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!”

He also asked “professional vegans” for recommendations on recipes, so if you’re rooting for Jay & Bey to make a permanent switch to veganism, add your recipe suggestions in the comments on Life + Times.

What advice would you like to share with the Carter-Knowles family as they embark on this exciting journey?

Photo Credit: Shutterstock

Related Stories on Ecorazzi:

+Beyonce Eats At Least One Vegan Meal a Day to Stay Trim

+Beyonce and Jay-Z Experimenting With Vegan Diet

+Beyonce and Jay-Z Donate Baby Gifts to Charity