Parents of Blue-Ivy and first couple of music, Jay-Z and Beyonce, have pledged to take a 22-day vegan challenge, ending on Christmas Day.
Jay announced it on his website Life + Times December 3, saying, “Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…”
What’s so significant about starting today? He explains, “There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!”
He also asked “professional vegans” for recommendations on recipes, so if you’re rooting for Jay & Bey to make a permanent switch to veganism, add your recipe suggestions in the comments on Life + Times.
What advice would you like to share with the Carter-Knowles family as they embark on this exciting journey?
Photo Credit: Shutterstock
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About Megan Blanchard
Megan Blanchard is a graduate of UCLA's School of Film, Television and Digital Media. She has been writing and designing content strategy for pro-social outlets and non-profit organizations since 2009.View all posts by Megan Blanchard →
