Commuters on Washington, DC metro-area mass transit will surely notice a bright new ad campaign adorning the light rails. Hip-hop mogul, Russell Simmons has teamed up with People for the Ethical Treatment of Animals (PETA) to encourage riders in Washington, DC and Norfolk, Virginia (home of PETA’s HQ, the Sam Simon Center) to “get on board” with veganism in the new year.
“I am particularly saddened that in poor urban communities the cheapest, most accessible food is fast food, which is also the most likely to increase the risk of developing various diseases and illnesses,” says Simmons. “That is why, whenever I can, I use my voice to speak out for healthier food options.”
Whether it’s to help end animal cruelty, “go green,” or increase one’s personal health, there are plenty of reasons to choose vegan options. The Simmons/PETA ads are currently on display and will run through February.
For more info on how to go vegan, check out PETA.org for tips and recipes.