Actress Scarlett Johansson, has decided to end her relationship with OxFam, a humanitarian group seeking to mobilize the public to end world poverty through sustainable efforts, over her controversial endorsement with SodaStream. The blonde bombshell will appear in her first commercial for the Israeli soda maker company during the 2014 Super Bowl.
The issue centers on SodaStream’s location in the West Bank, a territory captured by Israel in 1967 and claimed by the Palestinians, and Johansson’s fundamental disagreement with Oxfam’s opposition of all trade from Israeli settlements. In her statement about the issue, it is said that “She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement. She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam.”
Johansson hasn’t remained quiet in response to criticism over the SodaStream endorsement. The “Avengers” star claims that she supports “economic cooperation and social interaction between a democratic Israel and Palestine.” Oxfam is taking her statement into consideration, as Johansson has served as a global ambassador for the humanitarian group since 2007, traveling to Kenya, Sri Lanka and India to promote its efforts to end global poverty.
In a public statement, Oxfam is thankful for Johansson’s noble efforts with the humanitarian group and has accepted her decision to resign from her role.
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