As the Seattle Seahawks and Denver Broncos clashed on the football field for the NFL Championship, another battle wages each day worldwide: the fight against AIDS. Bank of America, (RED) and the legendary rock band U2 partnered in a Super Bowl XLVIII advertisement debuting U2’s new single, “Invisible”. The song will be free to download on iTunes for 24 hours after the commercial airs, and for each download, one dollar, with a grand maximum total of two million dollars, will be donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria, which provides life-saving medical services to the world’s poorest populations.
Download the song here for free for a limited time.
Since the founding of (RED) by U2’s Bono in 2006, the organization has raised over 240 million dollars for the Global Fund to Fight AIDS, Tuberculosis and Malaria. With Bank of America’s help, the total should reach well over a quarter million dollars. Bono says that the partnership is a game-changer for fundraising but also to raise the world’s awareness of such a “devastating pandemic”. The Gates Foundation and the German software company, SAP, have generously donated funds as well as a wealthy South African mining family, the Motsepes.
Executive director of the Global Fund to Fight AIDS, Tuberculosis and Malaria, Mark Dybul, said in a statement, “We’d like to thank Bank of America, (RED) and U2 for this innovative partnership to deliver much-needed funds and awareness to our fight to eliminate AIDS. This partnership will have a tremendous impact over the coming years.” We cannot wait to see the positive effects this powerful partnership yields in the fight against such a devastating disease.
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