by Amanda Just
Categories: Animals, Causes, Eats, Vegan.

One of the most popular ad campaigns centered around a two-word slogan has retired. The infamous (and much parodied) “Got Milk?” is now replaced with “Milk Life,” a new ad campaign that hopes to counter the milk industries significant drop in sales.

As stated in an article in TIME magazine, “Per-capita consumption of fluid milk and cream fell by 25 percent from 1975 to 2012, according to the USDA.” But a fresh new ad campaign, featuring youthful active people and the emphasized mention of that popular buzzword, “protein,” can’t change the cold hard facts behind that glass of moo juice. Animal rights organization, Mercy for Animals, has countered the new “Milk Life” campaign with a much more honest version, one that shows the horror and brutality that fills the lives of dairy cows across the country.

“Numerous undercover investigations conducted by MFA have shown a pattern of routine abuse and neglect at dairy farms around the country,” writes MFA on their blog. “Today’s dairy cows are kept in cramped, filthy conditions and suffer routine mutilations, lack of veterinary care, and merciless slaughter.” Not to mention the psychological trauma these cows go through, being forcibly impregnated and losing their babies just moments after birth, over and over again, all so their milk (which is intended for their babies) can go to a completely other species. Who really wants to support that?!

We, as consumers, vote with our dollar, so instead of continuing the cycle of abuse and emotional trauma that these cows go through, choose instead to purchase alternatives to cow’s milk. There are a plethora of plant-based milks on the market now, from soy and almond to cashew and flax. With so many options out there, you’ll definitely find one that you love, and one that you can feel good about in every way.

Learn more about the plight of dairy cows at Mercy for Animals’ website.

Photo credit: Mercy for Animals

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About Amanda Just

Amanda Just is a longtime vegan who loves to promote compassionate living in fun, creative ways. As a writer, she has contributed to This Dish Is Veg,, and many other blogs, websites, and newsletters. As an activist, she champions many causes, from veganism and animal rights to environmental protection and human rights. Amanda resides in Tampa Bay, Florida.

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