Ellen's Oscar Selfie Earns Millions for Charity
Although dozens of professional photographers were on hand to capture every moment of the 86th Academy Awards, the most noteworthy photo came from host Ellen DeGeneres‘ cell phone.
DeGeneres’ Oscar selfie shows her smiling broadly with several A-list celebrities including Angelina Jolie, Brad Pitt, Jennifer Lawrence, Julia Roberts, Meryl Streep and Bradley Cooper, who took the photo using DeGeneres’ Samsung Galaxy Note 3. Since Ellen tweeted the photo on Sunday night, her star-studded selfie has been re-tweeted more than 3 million times, making Twitter history and stealing the title of “most re-tweeted image,” which was previously held by President Barack Obama.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
As a thank you for Ellen’s priceless promotion of its product, Samsung has pledged to donate a total of $3 million to two of her favorite charities: the Humane Society and St. Jude Children’s Research Hospital.
According to a statement from Samsung:
…we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking. A great surprise for everyone, she captured something that nobody expected. In honor of this epic moment and of course, the incredible response of nearly 3 million retweets, we wanted to make a donation to Ellen’s charities of choice: St. Jude’s and the Humane Society. Samsung will donate $1.5 million to each charity.
Ellen may have set out to break a Twitter record, but thanks to her A-list selfie, two worthwhile charities have benefited greatly.
Photo credit: Hulu