Thanks to the incredible publicity generated by Ellen DeGeneres‘ now-infamous Oscar selfie, which was taken with a Samsung Galaxy Note 3 and re-tweeted more than three million times on Twitter, Samsung pledged to donate $1 to the charity of DeGeneres’ choice for every re-tweet. The vegan talk show host chose to split the $3 million donation between two of her favorite charities: St. Jude Children’s Research Hospital and the Humane Society of the United States – and HSUS CEO Wayne Pacelle could not be more appreciative.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
According to Pacelle’s recent blog post, “She’s the leading celebrity voice for animal protection in our nation, and we are so lucky to have her on our side. And all of us at The HSUS are so honored she chose to invest in our work, given all of the other worthy charities that serve animals and people.”
The Humane Society plans to divide Samsung’s $1.5 million donation among three of its animal welfare programs: Animal Rescue Team, Pets for Life and Shelter Pet Project. HSUS’ Animal Rescue Team recently saved more than 180 animals from an Arkansas puppy mill where they were found living in feces without access to clean water or food. By selecting the Humane Society as one of the recipients of Samsung’s generous donation, Ellen is helping improve the lives of countless animals and all it took was a quick cell phone photo shoot.
Dubbed the “tweet that broke Twitter,” DeGeneres’ star-studded selfie shows the 86th Academy Awards host smiling with several A-list celebrities including Brad Pitt, Bradley Cooper, Jennifer Lawrence and Meryl Streep.
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