Pharrell Partners with Adidas to Make Eco-Friendly Line
Pharrell Williams has a new clothing design venture and he’s helping the environment at the same time.
The singer has just signed a contract with Adidas to produce a line of clothing made with Bionic Yarn, a fiber made from recycled plastic bottles.
‘Working with an iconic brand like Adidas is such an incredible opportunity,” said the 40 year old. “From the classic tracksuit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
Pharrell is an investor and ambassador for Bionic Yarn, which has been used for home design and a limited edition denim line for Topshop.
This is not Pharrell’s first venture into fashion. The singer has previously worked with G-Star, Comme des Garcons, Moncler, Uniqlo, and Louis Vuitton on limited-edition pieces. The line for Adidas will launch this summer and while there’s no word on what products it will include, it probably won’t feature that infamous hat he paired with an Adidas jacket at the Grammys.