Olivia Wilde is a super hero—ish. Princess Layers is her not-so-secret identity and she is encouraging people to clean up their closets and save the environment while they’re at it.
The actress has taken on the super hero part in a PSA calling for people to recycle their unwanted clothing. She has partnered up with H&M, one the largest fashion retailers in the world, and DoSomething.org, an organization that encourages youth to promote social change, for the Comeback Clothes campaign.
The campaign urges people to bring their old clothes to H&M stores between April 17th and June 20th to drop them off so they can be recycled instead of ending up on a landfill.
“Everyone has a t-shirt with a coffee stain that sits in the back of her closet,” said Nancy Lublin, CEO and self-proclaimed “Chief Old Person” at DoSomething.org. “Comeback Clothes is awesome because it’s an easy way for young people to help the planet and repurpose all of those single socks.”
“I’m excited to work with DoSomething.org and H&M to encourage our generation to recycle old clothing with Comeback Clothes,” said Olivia Wilde. “Their message is very much in line with the philosophy behind my company, Conscious Commerce, which encourages young people to live an overall more conscious lifestyle and leave our world in a better state than how we found it. Recycling old clothes is a wonderful and deliberate choice that positively affects our world, and I’m proud to help that cause!”
Even though clothes can be recycled, today, 11.1 million tons used and unwanted clothes are tossed in the garbage and end up in landfills. That’s the equivalent of 70 billion t-shirts. Princess Layers for the rescue!