Surfer, filmmaker, and Grammy-nominated musician, Jack Johnson recently released a new live EP, and donated all the proceeds to support environmental education in Hawaii’s school system. The EP was recorded live last fall during Johnson’s ‘From Here To Now To You’ tour.
In celebration of Earth Day, Johnson treated the students of Mililiani Mauka Elementary School to a lunchtime performance in recognition of their school collecting the most bottle caps in the 2014 Hawaii School Bottle Cap Challenge. The Challenge was sponsored by Johnson’s own ‘Kõkua Hawai‘i Foundation.’
As a result of the Bottle Cap Challenge, the Hawaiian landscape is devoid of 21,862 bottle caps that otherwise would have been disposed of in the state’s water stream, and been detrimental to the land and ocean. Instead of just adding to the debris, the plastic caps have been sent to California, where they will be recycled into environmentally conscious products such as Method’s Ocean Plastic Bottle, and Preserve toothbrush, and razor handles.
According to their website, the Kõkua Hawai‘i Foundation, is a “501(c)3 non-profit organization that was founded by Jack and his wife, Kim Johnson. The Foundation’s mission is to provide students with experiences that will enhance their appreciation for and understanding of their environment so they will be lifelong stewards of the earth.”
“We want to encourage people to … reduce the amount of things that they have, reuse the things that they do have, and to cut down on waste altogether and recycle whatever is left,” said staff member Katie Pere.
It is wonderful to see that Johnson has used his multi-platinum success to encourage the next generation to care about the environment.
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