TCBY Introduces New Coconut Vegan Froyo
First, there was chocolate.
Then, there was vanilla.
Now, the TCBY frozen yogurt franchise has rolled out a third vegan soft serve flavor: coconut.
TCBY has teamed up with Silk non-dairy milks to bring non-dairy soft serve options to the masses, whether they be vegan, sensitive to dairy, health conscious, or just interested in trying a dairy-free dessert. Clearly the demand is present, as within a year the chain has rolled out three flavors: almond-based chocolate, almond-based vanilla, and now coconut-based coconut.
“We are listening,” said Kelly Miano, Director of Marketing at Famous Brands International. “Consumers are becoming more savvy about their own dietary needs, more interested in ingredient knowledge and more discerning on taste. We want to consistently exceed their expectations.” Miano describes the coconut froyo as a “vacation for your tastebuds,” just in time for spring. “The new Silk Coconutmilk Fro-Yo is not only a tasty experience for those on some restricted diets, but also an exotic treat for everyone! The nutty-sweet flavor and creamy texture evokes images of swaying palms and beaches, regardless of the day’s weather conditions.”
Consumer testing for the coconut flavor yielded very positive feedback, and when the coconut was swirled with the almond-chocolate, reactions were “through the roof.”
Select locations of TCBY will carry one or more of the non-dairy options. Swirl option is also not available at every location. To find and contact a TCBY nearest you, check the store locator.
What vegan froyo flavor would you like to see next rolled out nationwide?
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