Ian Somerhalder notoriously sucks blood as Damon Salvatore in ‘The Vampire Diaries’ but he wants everyone to know what really sucks is coal.
The actor has launched, alongside his Ian Somerhalder Foundation, the #CoalSucks campaign.
“One thing I’m really fired up about is happening right now on Twitter. We-at ISF-have no doubt about it: COAL ABSOLUTELY SUCKS,” wrote Somerhalder in his Spring update for the foundation’s website. “We’re creating a massive Twitter storm to tell people we are dead serious about clean energy and ridding ourselves of old dirty fossil fuels.”
In a fun infographic posted on the foundation’s website, the foundation highlights all the benefits of solar power like “The solar energy that hits one square mile in a year is equivalent to four million barrels of oil” against the downsides of coal like “Coal is one of the largest producers of CO2 emissions.”
Then comes the call to action. A list of 60 potential tweets ready to be copied and pasted to raise awareness and support for the ban of coal and reliance on renewable and sustainable sources of energy are listed and readers are encouraged to create a “Twitter Storm” with them.
Some of the tweets call out companies on their misdeeds like “@DukeEnergy Stop dirty dancing with coal. Retire your plants, clean up your sites, experience CLEAN emPOWERment #CoalSucks #ISF #BeyondCoal”. Others call for action by those in charge like “@BarackObama Hear my voice, please strive towards clean energy and away from coal #CoalSucks #ISF #BeyondCoal #YEARSProject.”
All the tweets contain the hashtags #CoalSucks and #ISF so the foundation can quantify the results of their campaign which started on May 1st and will go on until May 7th. In the middle of that storm, Somerhalder himself will be on television promoting the cause in an episode of ‘Years of Living Dangerously’, a new show on Showtime that highlights celebrities’ efforts to save the environment and the different issues it faces today.
Somerhalder’s episode ‘The Preacher’s Daughter’, will air on May 4th and feature the actor supporting a young activist who hopes to convince her father, a preacher, that climate change does in fact exist and is a major problem.
The Twitter campaign, which is already in full swing, aims to “state the obvious together” but the foundation wants everyone to remember to do so with some class.
“Be conscious and know our dos and don’ts to tweet storming,” warns the infographic. “We are NOT whiny, unintelligent bullies but instead a strong, passionate and undeniable force!”
Click on the info graphic below to see it in its larger size!