Don Cheadle, Gisele Bundchen, Yaya Toure and Ian Somerhalder are fighting. Whose team will you join?
That’s the question the United Nations Environment Programme (UNEP) is asking people for World Environment Day. No worries, though, they are all fighting for the same cause: saving the planet.
To promote the campaign the celebrities are featured in a Public Service Announcement which will air on CNN, large billboards at Times Square in New York and Picadilly Circus in London and online. The video, directed by Day After Tomorrow writer Jeffrey Nachmanoff, shows Cheadle practicing playing the saxophone for a movie part, Bundchen practicing Kung Fu and Toure training for the World Cup to the sound of The Police’s ‘Message in a Bottle’. When the celebs get the message in a bottle, it is a call out for people to join them in helping the world by going to the World Environment Day (WED) website until June 5 and pledging their support to one of them.
“These global celebrities are giving fans a unique glimpse into the private moments that make them who they are,” explained Nachmanoff. “They are then interrupted in these moments by a message in the bottle which is an unexpected play on their roles and provides a twist that should get the viewer’s attention and encourage them to want to go to the site to get involved.”
The Police donated the rights for ‘Message in a Bottle’ to be used in the video.
This year’s WED’s main theme surrounds the UN’s designation of 2014 as International Year of Small Island Developing States. As climate change increases, small islands like Trinidad and Tobago and Samoa will be the first ones affected with the rising ocean levels although the issue will eventually affect everyone no matter what their location.
“We are all connected,” says the celebs’ message in a bottle. “The challenges faced by islands will face us all. So, every action we take to reduce waste and mitigate climate change counts. Join one of our teams and pledge to make a difference by taking action for WED.”