A.1. has always been synonymous with steak. Steak was even part of its name since the 1960s. But in a true sign o’ the times, Kraft has ditched the cow flesh from the sauce’s name – opening up their signature condiment to all foods, including tofu.
The A.1. brand manager for Kraft, Cindy Halvorsen, said that a growing body of A.1. users are putting the sauce on much more than steak (Halvorsen herself likes it on baked potatoes) and that they want to make the sauce appealing to all. Hence the name change from A.1. Steak Sauce to A.1. Original.
In a new commercial that A.1. is airing, A.1. is seen interacting on Facebook, befriending other foods, and getting into a “complicated relationship” with Steak. It’s cheesy, but we do like that tofu makes an appearance on A.1.’s Facebook feed.
Do you enjoy A.1. on any vegan foods? (Yes, it’s vegan.)
Photo credit: A.1. Original / Facebook.com