‘Avatar’, Cirque du Soleil Partner Up for New Show
If it wasn’t enough that Avatar is getting three sequels, the man behind Pandora has just announced the Na’vi people will also be gracing stages around the world.
James Cameron announced Thursday in Montreal that he is partnering up with the globally famous local company Cirque du Soleil to turn ‘Avatar’ into a live show.
“I know there’s going to be a real focus on creating that kind of visual beauty and that sense of wonder and the transport to another world, and that’s what it is all about,” said Cameron during a presentation at the C2MTL Commerce and Creativity business conference. “We hope to create an experience that’s going to be absolutely unique for a global audience.”
And both parties know that won’t be an easy task.
“We have to deliver to the level of James Cameron, which is not easy, but that’s the challenge we gave to ourselves,” confessed Daniel Lamarre, president of Cirque du Soleil.
This will be the second time Cameron and Cirque du Soleil partner up. The award winning director was behind the 2012 3D film ‘Cirque du soleil: Worlds Away.’
“For me it was all about 3D and trying to capture the magic of a Cirque de soleil show in 3D and bring it to a movie audience,” Cameron said. ”I think we were artistically successful, but I think what we see is that there’s something that is the true magic of a Cirque du soleil live show that can’t be captured on film and must be experienced in person,” Cameron said.
Learning with that first experience that his screen magic could gain an even bigger life on stage, Cameron and Lamarre have discussed the idea of turning ‘Avatar’ into a stage production for two years.
‘Avatar’ is so far the highest grossing movie ever, having made $2.8 billion worldwide in ticket sales when it was released in 2009. While no exact numbers were revealed, Lamarre did say the ‘Avatar’ stage production will cost more than the most elaborate of Cirque du Soleil productions to date. The show is scheduled to premiere towards the end of 2015 just as the first sequel hits theaters, and tour through 350 places around the world.