Magnate and investor Sir Richard Branson has ditched beef from his diet and he is encouraging anyone who will listen to do the same.
The Virgin Group’s owner posted on his blog last week about his reasons for no longer eating cow meat.
“For the last few months, I have given up what was previously one of my favourite foods: beef,” wrote Branson. “Eating less red meat can be healthier, better for the environment and – surprisingly to me – really easy to do so.”
Branson goes on to mention how his decision was initially driven by its relation to global warming and how modern farming negatively impacts the environment, something he has expressed concern for in the past.
“Meat consumption today contributes to global warming and environmental degradation,” he explained, also mentioning that it contributes to increased deforestation in areas like Brazil. “It’s estimated that 14.5% of global man-made greenhouse gas emissions come from livestock – which is more than the contribution from all forms of transport. Beef production makes up 41% of those emissions.”
According to Branson, it was a “wonderful lady called Christina from James Cameron’s foundation” who explained to him just how harmful his hamburger was to the planet. As a bonus, Branson admitted he lost weight giving up red meat.
“I feel healthier, more active and by making my diet more varied I never feel like I’m missing out on anything. Stopping eating beef has also had a knock-on effect on the rest of my diet, and I am eating less,” he stated.
But if you’re hoping Branson will lead the vegan revolution, hold your hats. He ended his post with an unusual but practical call against beef saying that “persuading people to give up meat altogether is very difficult, but persuading meat eaters to cut out beef is realistic.”
I guess baby steps are better than no steps. Do you agree with him?
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