SeaWorld stock sinks
by Brianne Hogan
Categories: Animals, Causes.

SeaWorld isn’t having a whale of time anymore, and it seems that the controversial documentary, ‘Blackfish,’ is the one to thank.

Shares of the marine life theme park plummeted Wednesday — nearly 33% — eradicating $832 million from shareholder portfolios. According to CNN Money, SeaWorld Entertainment expects “a revenue drop of 6 to 7% for the year,” which is a lot worse than Wall Street forecasters had predicted. In fact, some investors expected a revenue jump for 2014.

So what happened? It looks like ‘Blackfish’ backlash happened.

Many wondered if the award-winning documentary about the on-going mistreatment of orcas at SeaWorld’s amusement parks would have an economical impact on SeaWorld. Initially, the theme park was silent about the film’s allegations, believing the controversy would blow over. But something definitely smelled fishy when its PR went into overdrive, creating “The Truth About Blackfish,” to reassure investors there was nothing to worry about.

Then, with the news of its sinking stock, SeaWorld, through a press release, finally admitted for the first time that ‘Blackfish,’ and the media attention surrounding California’s proposed bill, the “Orca Welfare Safety Act,” may be hurting attendance.

Though SeaWorld is not in danger of shutting its doors forever (yet), the ‘Blackfish’ backlash, including the recent loss of South West Airlines’ support,  shows no signs of subsiding.

Via New York Magazine

Photo: Shutterstock

About Brianne Hogan

Brianne Hogan is a freelance writer based in Toronto. She enjoys traveling, drinking red wine, and being around animals as much as possible. Pets trump people in her book. Her byline has been featured on The Toast, The Frisky, Nerve, XOJane, Creative Screenwriting Magazine, TV Rage, among others.

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  • teresa bonelli

    Se termina la mentira de la Sea World,..,se desploman 33,% menos de visitantes,.832 millones menos,,viva siempre BLACKFISH.