Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Former Burger King Chairman Starts Veg Food Company

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

You know the benefits of meat-free eating are really sinking in when a former Burger King chairman switches gears and starts a vegetarian food company!

Brian Swette (also a former top executive for PepsiCo) has seen the sustainable, vegetarian light and is proud to have launched Sweet Earth Natural Foods with his wife, Kelly. After their daughter went vegetarian a couple of years ago, Swette got to thinking.

“Knowing that health is one of the biggest challenges that face the country, I got this epiphany,” Swette said. “We could make a difference if we actually made a vegetarian food company.”

While Swette’s experiences with large corporations no doubt makes him the perfect fit for leading a startup, he acknowledges that his past employers have goals much different from the ones of Sweet Earth.

“I was kind of on the dark side of food,” Swette said, who now cares very much for sustainability and healthy food. “I remember being in PepsiCo and realizing — this isn’t very good — it’s a great company … but industrial food is really a curse.”

Sweet Earth makes meatless burritos, savory seitan, vegan bacon, and veggie burgers, some of which are vegetarian, but many are vegan. Their products are available in Whole Foods and Target.

Photo credit: Sweet Earth Foods on Facebook

Like us on Facebook:
0 Comments

Kendall Jenner’s calfskin shoes illustrate how society values animal products

Press releases often find their way into my inbox. Occasionally, they’ll centre around a new animal rights initiative or vegan product, but usually, they’re unsolicited dribble e-blasted to every unprotected news media email address available. So when news of some…

Seductive and Destructive: The Insidiousness of “Happy” Exploitation

We need to shatter and dispel once and for all the insidious myth that it is somehow possible to exploit non-human animals “humanely.”

How I Got Ill on a Vegan Diet and Why I Ended Up Listening to My Body

Let me tell you, when I made that choice, I didn’t feel good about it.