Former Burger King Chairman Starts Veg Food Company
You know the benefits of meat-free eating are really sinking in when a former Burger King chairman switches gears and starts a vegetarian food company!
Brian Swette (also a former top executive for PepsiCo) has seen the sustainable, vegetarian light and is proud to have launched Sweet Earth Natural Foods with his wife, Kelly. After their daughter went vegetarian a couple of years ago, Swette got to thinking.
“Knowing that health is one of the biggest challenges that face the country, I got this epiphany,” Swette said. “We could make a difference if we actually made a vegetarian food company.”
While Swette’s experiences with large corporations no doubt makes him the perfect fit for leading a startup, he acknowledges that his past employers have goals much different from the ones of Sweet Earth.
“I was kind of on the dark side of food,” Swette said, who now cares very much for sustainability and healthy food. “I remember being in PepsiCo and realizing — this isn’t very good — it’s a great company … but industrial food is really a curse.”
Sweet Earth makes meatless burritos, savory seitan, vegan bacon, and veggie burgers, some of which are vegetarian, but many are vegan. Their products are available in Whole Foods and Target.
Photo credit: Sweet Earth Foods on Facebook