Miami Dolphins Part Ways with SeaWorld, End Marketing Partnership
SeaWorld has lost yet another marketing partnership; with the latest to swim away none other than the NFL Miami Dolphins.
The separation ends a marketing deal that included registry in a SeaWorld sweepstakes for registering on the Dolphins’ website and theme-park deals for the team’s fans. SeaWorld was marketed as the place “where the Dolphins play,” a statement that is now grossly inaccurate for two meaning: the Miami Dolphins no longer play there, and the captive dolphins of the park never played there.
“Due to shifting business priorities of both companies, a new [contract] will not be created. The Dolphins were great partners and we wish them well this off season,” wrote Becca Bides, spokesperson for SeaWorld and presumed chronic refresher of Careerbuilder.com.
The Dolphins-SeaWorld contract ends in March 2015. Other corporate sponsors to part ways with SeaWorld include Virgin Airlines, Panama Jack, and Southwest Airlines.
Photo credit: Olga Bogatyrenko / Shutterstock.com