Google's Adorable Android Ad Features Furry Friends
Prepare to have your heart melted, animal lovers. Google’s latest ad for Android is 60 seconds of cuteness, love, and happiness.
‘Be Together, Not the Same’ declares an advertisement that features some adorable and unlikely animal parings in nature. No, it’s not just a cat and dog goofing; it’s a dog and a dolphin. It’s a sheep and an elephant. It’s…well, let us not spoil all the inter-species mingling. Some of the footage at least seems to come from National Geographic; the orangutan and the hound once graced its airways.
So what do animals enjoying each other’s company have to do with smart phones? Well, that for the viewer to decide. The ad was made by 2014 agency of the year Droga5 and seems to poke at an Apple line of products that are mighty similar.
Fortune magazine, however, talked to an anonymous ad professional who had the following to say: “I find this strategy guilty of something many clients suffer from. Namely, they are talking to themselves. The public does not care. Everyone I know with an Android phone bought it because of the phone or price, not the OS.”
Still, in less than a week, the ad on YouTube has hit nearly 7.5 million views; it took only three days to hit four million. Clearly it’s hard to go wrong with cute animals running (and swimming) wild. It also works out when the web does your advertising for you. Friends Furever, indeed!