Singer Kesha Supports #BeCrueltyFree
Pop star Kesha is the latest celebrity to lend her support to Humane Society’s International (HSI) campaign #BeCrueltyFree.
In a statement, Kesha said: “Once I was educated about the hidden cruelties that lurk behind some cosmetic products companies, I knew I had to take action and do everything in my power to end this inhumane practice of testing our cosmetics on animals. Around the globe tens of thousands of animals are killed in unnecessary tests for beauty products. But even now it’s easy to avoid buying cosmetics tested on animals by only buying cruelty free products. The power lies with us and we don’t need to harm animals to be beautiful! My hope is that with the help of the Humane Society International, we can ignite a cruelty-free revolution to ban egregious cosmetic animal tests once and for all. Let’s #BeCrueltyFree!”
The video was shot by celeb photographer Robert Sebree, and features Kesha primping for a night on the town using various cosmetics. Surrounded by rescued bunnies, the thought-provoking video asks consumers “Does animal testing lurk behind your cosmetics?”
The “Tik Tok” singer is a natural choice for the cause. She’s partnered with HSI previously asking the public to sign a petition that would declare African lions as an endangered species. She’s also started her own faux fur fashion line.
Kesha’s addition to the campaign comes just a week after Canadian Senator Carolyn Stewart Olsen launched a federal bill to ban cosmetics animal testing and trade in Canada. It’s a huge victory for HSI and Animal Alliance of Canada, which have campaigned hard and held discussions with policy makers in Ottawa and with Canada’s national industry association toward making Canada the world’s next cruelty-free cosmetics market.
Even more good news? The U.S. is following suit with its own bill, which was introduced earlier this week. That bill would phase out animal testing of cosmetic products and ingredients, and the sale of newly animal-tested cosmetics.
Watch the video, here: