Plant-Based Foods Named a 'Global Trend' For 2016
Veganism isn’t going anywhere this year. In fact, according to the recent global food and drink trend report for 2016 from market research company Mintel, it’s only getting bigger.
By declaring “artificial” to be “public enemy No.1,” it’s not surprising that the report notes:
“Veggie burgers and non-dairy milks have escaped the realm of substitutes primarily for people with dietary concerns and followers of vegetarian diets. Instead, the growing ranks of novel protein sources and potential replacements appeal to the everyday consumer, foreshadowing a profoundly changed marketplace in which what was formerly ‘alternative’ could take over the mainstream.”
“We’ve reached a tipping point for vegetables,” the global food and restaurant consultants group wrote. “They’re pushing animal protein to the side of the plate … or entirely off it. Relentlessly rising beef prices, horror over hormones, a scramble for ever-more antioxidants, health-and-diet concerns, growth of farmers markets, locavore drummers, increasing numbers of flexitarians … all the stars have nicely aligned.”
You can thank Millennials for the popularity in plant-based foods. In another report released in early 2015 that analyzed the meat alternatives market in the U.S., Mintel identified Millennials as the generation most likely to consume plant-based proteins.
“Almost a third of Millennials (30%) indicate they consume any meat alternative product every day, with 70% consuming them at least a few times a week, notably more than any other generation, and coupled with the size and spending power of Millennials, indicates a strong potential market for meat alternatives in the future,” wrote Billy Roberts, Senior Food and Drink Analyst with Mintel.
Whatever, or whoever, the reason, we are just super happy and excited that plant-based foods are here to stay! Happy new year, indeed!