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Moby’s L.A. Vegan Restaurant Donating 100 Percent of its Profits to Charity

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Talk about generous.

After opening his L.A. vegan restaurant, Little Pine, just two months ago, Moby has pledged to donate 100% of its profits to charity.

“Little Pine is an extension of my beliefs, so I have decided to donate 100% of the restaurant’s profits to animal welfare organizations,” the musician, who’s been a vegan for nearly thirty years, said in a statement. “Opening Little Pine was never meant to be a conventional entrepreneurial endeavor. I want it to present veganism in a really positive light, and also help to support the animal welfare organizations who do such remarkable work.”

These organizations include Humane Society of the United States, Mercy for Animals, Farm Sanctuary, PETA, among others.

Prior to Little Pine’s opening, Moby opened up to the L.A. Times on his dedication to veganism. When talking about effecting change, the singer said, “There’s that Voltaire quote, ‘Perfect is the enemy of good.’ Meaning it’s better to do a small, good thing than not do it because you’re not doing a great, perfect thing. Even just someone reducing their animal product intake by 10% or 20% would be remarkable in terms of the effect of climate change and healthcare … doing small things can really have phenomenal consequences.”

We’ve always supported Moby’s animal advocacy and veganism, but this gesture is simply amazing — and definitely not a small thing.

Even more reason to hit up Little Pine the next time we’re in L.A.

Via MFA blog

Photo: Shutterstock

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