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Ben & Jerry’s Goes Vegan

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Cover photo from Ben & Jerry’s. 

Ben & Jerry’s has jumped on the almond milk bandwagon, and have released four new vegan certified ice creams to store shelves. The famous cold confection makers say that the cries of vegans everywhere convinced them to get to work on a line that excluded dairy, eggs, and honey, but kept the fudge, caramel swirls, and cookie pieces we reminisce about enjoying. That includes Greyston Brownies, an accidentally vegan option already featured in their Fudge Brownie and Half Baked flavours.

I have a feeling there will be strong alliances built for the four flavour offerings; Chunky Monkey, Chocolate Fudge Brownie, Coffee Caramel Fudge, and P.B. & Cookies. Whether or not you have a good reason to drown your sorrows in a pint, there’s always the “but they’re vegan!” argument. They say it took “nearly three years and over 50 versions to achieve perfection,” originally testing out cashew, coconut and other non-dairy substitutes before settling on almond as the base in all four options.

Vegan Action is responsible for certifying the treats, a move people who hate reading labels or have trust issues will appreciate. While we have spoons strapped to our sides in preparation for a taste test, we hope that the excitement of this non-dairy movement helps demonstrate that even companies famous for non-vegan foods can make the change. After all, a real victory would see all flavours switching away from milk. 

So you might not want to be best friends with Ben or Jerry without pitting their best against the purely vegan brands we’ve come to love, but at least they’re one step ahead of their friends Haag and Dazs.

Watch their video below, and try not to get hungry.

 

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