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How PETA Generated $43.5 Million Dollars By Promoting Ineffective Single Issue Campaigns

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If you’re like me, you have Facebook friends that share endless posts about cute animals, rescue stories, animal rights advancements, and so on. But don’t those same friends wear and consume animal products? It’s puzzling, I know. Hear me out – single issue campaigns that are supported by non-vegans is how organizations like PETA make money.

Professor Gary Francione defines a single issue campaign as one that “involves identifying some particular use of animals or some form of treatment and making that the object of a campaign to end the use or modify the treatment.” That can include ending seal hunts, or promoting bigger cages for chickens. These campaigns are easy to find online, and are often accompanied by protests, petitions, and donate buttons.

Single Issue Campaigns are not exclusive to vegans, far from it. PETA and other large welfarist groups rely on non-vegan donors, creating confusion by furthering the idea that some animal exploitation done one way, or done to one species, is more objectionable than others. That’s how meat eaters can be against fur, and people can feel good visiting zoos while refusing to support SeaWorld. As Francione has explained several times, they ultimately make people feel comfortable with consuming most animals while they boycott others. But this isn’t a matter of PETA being against veganism, it’s simply a business move that recognizes that profitability does not lie in promoting the unpopular opinion of promoting veganism. It’s a practice of following trends in the age of click-ability.

An article in the LA Times has brought the recent profits of PETA to light. In it, reporter Hugo Martin shares that “the organization reported $43.5 million in contributions for the year that ended July 31, a 30% increase over donations made in the same period two years earlier.” The reason? Namely, their intensified campaign against SeaWorld Entertainment Inc. Due in part to the success of the documentary ‘Blackfish,” PETA has also seen it’s ‘SeaWorldofHurt’ website readership shoot from around 30 visitors a day to over one million for 2015. So should we be celebrating the attention they’ve brought to the unfair treatment of killer whales? No. As PETA continues to promote single issue campaigns without mentioning veganism, they continue to prove that their activism is motivated by money.  They continue to make the average person feel comfortable with consuming animals as long they donate and stop going to seaworld.

So how can PETA continue to drive single issue campaigns when they remain ineffective at large? Think about it, the fur industry continues to increase. NYC’s bill to ban horse-drawn carriages hasn’t found success, and SeaWorld may have seen a decline in their visitation last year, but they’ll bounce back like all industries targeted by single issue campaigns have before them.These campaigns (and campaigns like them) have been around for ages, but the industries remain steady despite the activism against them. Why? Well, If people continue to be willing to participate in the needless death of 56 billion animals for food, clothing, and entertainment, it’ll remain difficult to end individual institutions of exploitation like SeaWorld. PETA is aware of the ineffectual model of single issue campaigns, but who can argue with 43.5 million dollars? Production in animal agriculture continues to rise, aquariums continue to be built, and PETA continues to use the average person’s discomfort with it all as a way to remain in business.

Now, I don’t think PETA came to be on the notion of paying out it’s employees, but I do believe that an organization of their size has expenses to worry about, not change. Whether or not you agree with me, there’s no denying that a $20 PETA branded tee shirt doesn’t help the animals that are featured on it, it sells them out. By targeting donations from people who directly contribute to animal use in other facets, they show that veganism is not their true goal.

The bottom line here is that PETA could easily say “Ban SeaWorld, Go Vegan For All Animals” but they steer clear of “the v word” for financial reasons. They’re far from being the only welfarist organization making a living on empathy, though. If real change is to happen in our world, donations are not going to be the catalyst. A grassroots vegan movement, the one ethical vegans are participating in and promoting, doesn’t rely on dollars. It relies on education and people making the choices to change their own lives. You absolutely can and should hate what SeaWorld is doing, but your choice not to participate in exploiting all animals is more powerful than clicking the donate button for one tank full of them. THAT’S what PETA hopes you don’t figure out.

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0 Comments
  • Simon Ritchie

    What’s with the bizarre obsession over PETA? What do you want them to do, work veganism into their SeaWorld campaign? Seriously? How about the rabbit fur thing on their site right now? Work animal testing into it as well?

    What is wrong with you?

    • Eva

      Promoting veganism is exactly what I’d love to see PETA do, correct.

      • Simon Ritchie

        I just scrolled down their home page and counted seven features promoting veganism.

        • VeganLVL10

          I think you may be missing the point of the article. The problem isn’t that Peta doesn’t promote Veganism, it’s that they deliberately do not mention veganism as solution while promoting single issue campaigns. They could mention veganism when talking about seaworld or fur but they don’t because they know it’ll lead to more donations. Do you not see a problem with that?

          • Chrissy Louise

            I will try again since my first comment wasn’t approved. PETA writes blogs on how to be vegan in all aspects of life. They promote vegan clothing, make-up, entertainment, and more. PETA pushes for the end of all animal entertainment while promoting vegan entertainment. They offer alternatives and solutions.

          • Simon Ritchie

            I’m giving you the blankest state right now.

            I’m pretty much speechless. Hey–glad you and I are vegan allies voting with our stomachs and wallets for animal protection. As for the rest, that you seriously think that PETA needs to work veganism into campaigns against animals used in “entertainment”…

            Nothing else I can really say about it. Bizarre argument.

          • mparis

            When you see a Coke ad have you ever noticed that they don’t mention all of their other products? Have a Coke and a smile and a Fanta and a Sprite, and a Tab, and a Poweraid, and an Honest Tea, and on and on. They have ads to promote each specific product to a targeted market. Do you go out and protest or leaflet? If so, then why do you care what PETA does? As long as the animals are getting saved what difference does it make how the people get the message. We don’t all have to agree on the methods but criticizing people who are out actually making a difference (not just talking about it) only helps the animal abusers.

      • Chrissy Louise

        Since my reply to Lalasunflower is not approved, I will try again to answer here. Of course I’m affiliated with PETA. I’m defending them. There is no conspiracy here. I am proud to be affiliated with PETA and have been a member for 20 years. I went vegan in 1996 because of PETA. I first learned what the word meant because of PETA. I read every Animal Times issue and can tell you how much they discuss veganism. Not only do they show people why they should stop eating meat, they provide resources like great recipes to help. And it’s also true that I used to love this site. These hateful articles about PETA, DxE, and even the Dodo (for some weird reason) are off-putting and filled with falsehoods. I donate to many animal protection and rights groups, including sanctuaries. I will continue to donate to the bat sanctuary even though they don’t promote veganism. It makes sense to save lives NOW rather than later (or never, apparently).

        • Lalasunflower

          Then stop reading- it’s literally that easy. Want fluff? There are endless options. Endless. Why keep giving page hits and frothing at the mouth? What’s in it for you? It’s a website with a viewpoint you fundamentally disagree with, and I’ll assume you have much, MUCH better things to do.

    • Lalasunflower

      Bizarre obsession? Darlin, it looks like you’ve been chasing all sorts of bloggers around the internet to stand up for PETA.

    • Chrissy Louise

      I agree. I used to read Ecorazzi and liked their helpful features. Now there are these hateful (and inaccurate) pieces against PETA and other groups that help animals and it turns my stomach.

      • Lalasunflower

        Both affiliated with PETA…

        • Chrissy Louise

          Please see below Eva.

      • AlpineDan

        And I used to ignore Ecorazzi until they started promoting veganism unapologetically. Now I’m a regular.

  • vegan truth seeker

    I’m quite divided on this issue…

    On one hand I think all types of activism are somewhat helpful, however, on the other hand, and in this case as one of the most powerful AR organizations out there, PETA should try to link their campaigns with veganism because let’s face it, people are very shocked with the abuse and death of certain animals (like seal hunting and the slaughter of animals for their fur) but they don’t associate the animals they eat, the clothes they wear, etc., with that same abuse and death…

    If PETA truly wanted to end all animal suffering they should use their power to mainly promote ethical veganism which pretty much would cover all animal abuse.

    It’s not only furry, cute and iconic animals that deserve to be saved, ALL animals deserve to live and be free.

    Of course that would mean losing a lot of donations because that approach would be too much ‘in your face’ and it would make people question their entire lifestyle and people don’t want that!

    It’s ‘easy’ to convince someone not to go to seaworld but it’s extremely difficult to convince that same person to go vegan.

    Nevertheless, PETA and other organizations have done a lot of good for animals but they could do so much more…
    And no, I’m not going to create an organization of my own! There are too many already… if they all joined efforts to fight for animal rights worldwide they would have tremendous power.

    A few years ago I sent an email to several major AR organizations (PETA included) proposing that they would all join together and become a kind of an AR multinational… only a couple ‘minor’ organizations replied saying that they all focused on different issues and had different goals and policies and that it wouldn’t be feasible!

    Many AR organizations are doing a good job but let’s not be naive… most of them are just a very good business!

    Now imagine that the major AR and Environmental organizations all over the planet joined together into a massive worldwide organization – they could still focus on different campaigns but under the same organization.
    Can you imagine the power they would have?

    • VTS, do you ever participate on our Facebook page?

    • Chrissy Louise

      If you join PETA, you are sent emails and magazines that show how animals suffer in the meat, dairy, and egg industry. So, if you joined because of a fur investigation, you will soon recieve a ton of stuff urging you to go vegan and they will explain why. They also have free vegan starter kits and post a million recipes to make it as easy as possible. I joined in 1996 due to a vegan demo they held (that I heard about on the news) but was a firm believer in animal testing until I received my first issue of Animal Times magazine. I learned what really happened to animals in labs and was horrified. Thank God they work to stop it and have closed down some pretty hideous labs.

  • AlpineDan

    Eva is correct. PETA is definitely owned by nonvegan donors. If you want to know what any large organization stands for, follow the money. Where does the revenue come from? In PETA’s case, it’s mostly nonvegans. Single issue campaigns are a money making business. They accomplish very little else.

    • Chrissy Louise

      I’m curious, how do you know what PETA donors eat?

      • AlpineDan

        Several years ago, Dan Matthews was interviewed by Orange County Weekly and said “half our members are vegetarian and half think it’s a good idea.”

        That sounds about right to me. I have no reason to seriously doubt that. And of the half who are not vegetarian, most of them probably think it’s a good idea for others, but not for themselves, I’d also guess that half of the members who are vegetarian are not vegan.

        When Tom Regan published The Case for Animal Rights in 1983, PETA shunned it. That’s because PETA’s underlying philosophy, utilitarianism, rejects rights and supports the utilitarian animal welfare philosophy that Jeremy Bentham founded in the early 1800s, which started the animal welfare movement. Peter Singer merely copied Benthan’s philosophy and restarted a new animal welfare movement. Animal welfare and animal rights are two significantly different views with significantly different consequences.

        I’m for animal rights, which necessarily requires veganism as a moral imperative. Veganism is optional in animal welfare.

        • Chrissy Louise

          Several years ago. And it sounds about right to you. When you talk like this, people absolutely think vegans are some superior freakish awful people who look down on everyone else. You will save zero animals by criticizing everyone, even the groups who have saved pigs from being raped and tortured as PETA has done. It’s easier to stand behind a moral high ground and do nothing than to work on the ground and see what needs to be done. For example, I live in the South. The type of South where all of the kids get out of school on the day dove hunting season opens and where animals are at the very bottom of the barrel when it comes to consideration. Through continued conversation and tips, I have convinced a few neighbors to keep their dogs inside. I didn’t tell them they had to be vegan before I could talk to them about their dogs. I pointed out how their water bowls were frozen and was friendly as pie and now those dogs are warm and treated like family. Some people are good but just don’t know any better because that’s how they grew up. You have to coax it out of them. It’s a process not a 100% overnight change.

          • AlpineDan

            Do nothing? I promote veganism and do vegan education daily, and have for over 12 years.

            I have no problem with educating people on how to care for their dogs. I’d also tell them I’m a vegan and why.

          • Chrissy Louise

            I am sincerely happy for you and that you are following your passion. I hope you make many vegans! I honestly believe we disagree on methods and theory and I have trouble with Francione’s because I can’t imagine not helping all animals right now. I think orcas and elephants are as worthy as chickens and pigs. Veganism is a must–that is why I have been vegan for 20 years and I am unapologetic about it. But, I can be vegan and help animals forced into “entertainment,” trapped and tortured in labs, as well as abused and slaughtered for their flesh and milk and eggs. No one should eat an animal, beat them and force them to perform for them, or cut, poison and kill them. Elephants, monkeys, pigs, cows, chickens, snakes, humans–I will work to help everyone. I think it’s the idea of cutting down other groups that is distasteful and saddening.

    • mparis

      So your solution is that only vegans should donate or “own” an organization? That’s not sustainable and also excludes the very people that need to get the vegan message. If someone joins PETA because they are against wearing fur they will begin to get information about all of their campaigns including veganism. Isn’t that a smart way to expand someone’s awareness and expose them to a variety of issues? Most people don’t become vegan in a day – they evolve over time. It’s typically a single issue campaign that brings them in and then they learn, they grow, they evolve. Let’s not throw out the baby with the bathwater at the expense of the animals.

      • AlpineDan

        No, my solution is to promote veganism. Yes, you’ll lose donors, but at least you won’t have mission creep that moves the organization back into mainstream cultural prejudices, and effectively neutralizing the organization from creating change, which is exactly what happened to PETA.

  • mparis

    Why would PETA talk about veganism in the SeaWorld campaign? That makes no sense. Attempting to lump all of the animal issues into one single campaign oversimplifies and under-educates. Can you imagine how confused the general public would be if PETA said “go vegan to save whales who are held in captivity at SeaWorld to entertain you”. HUH? When there are animals being abused the average person has no idea who Gary Francione is but they do know who PETA is. Because PETA gets media which = results. They are brilliant at exposing abuse and stopping it animal abuse around the world. It’s suspicious to me that someone would say “follow the money” when speaking of PETA. No one at PETA is getting rich. The money they raise helps animals.

    • AlpineDan

      No, it would be “stop supporting Sea World and learn about vegan living on this website.” But PETA doesn’t want to turn off nonvegan donors, so they remain intentionally silent about the vegan bit.

      No one at PETA is getting rich, but they do have relatively easy, fun jobs planning single issue campaigns. That’s enough for corporate justification of the status quo.

      • mparis

        In fact, PETA changed the cover of their Vegetarian Starter Kit to the Vegan Starter Kit. And, as other people have pointed out, PETA absolutely promotes veganism when it is makes sense. Our local animal rights group just spent five days protesting Ringling Brothers. PETA provided us with the literature, undercover video, lifelike mechanical elephant, AND sent their paid employees to stand out there with us in the 20-30 degree weather to educate the public. That was a single focus campaign. It would have been silly to hand out vegan starter kits along with information about how the animals are beaten. The only people who think that PETA employees or any other animal activist (and I emphasize active – not people just sitting behind computers critiquing others) is fun have never done it. We’ve worked with lots of PETA employees and they work their behinds off. It’s sad to me that Gary Francione continues to perpetuate such a divide among compassionate people at the expense of the animals he says he wants to help. If you don’t agree with PETA so what? Get out there and educate the public your own way – just do something. The animals don’t care how it gets done they just want to be saved. The easy job is not what PETA or other animal activists do it’s what people who sit back and criticize do.

        • AlpineDan

          “It would be silly to hand out vegan starter kits..”

          This quote of yours is all I needed to read. This is why it will take several more decades than it otherwise would to get a serious vegan movement going. The is why the animal movement has floundered and will continue to do so.

          • mparis

            It’s rare that people go straight from having eaten meat and exploiting animals to being vegan. It just doesn’t happen like that normally. Most people witness or hear about some sort of animal abuse or exploitation and then slowly begin to become aware and change. If it’s a fur issue, a circus issue, a battery cage issue, a rodeo issue, what difference does it make as long as they start on the path of making more compassionate choices and end up vegan. People are creatures of habit and culture. For most people it takes time to process and embrace change. The VERY BEST thing PETA does is bring people in on one issue and then introduce them to all sorts of other issues INCLUDING VEGANISM. Why would you want to exclude people who aren’t vegans as donors? They are the VERY people we want to reach.

          • AlpineDan

            I’d gladly take nonvegans’ money; I just wouldn’t compromise my principles to get that
            money.

            People go vegan when, and only when, they receive vegan education. Now, part of the introduction to vegan education sometimes does come from outrage over a single issue, or simply reading about or watching several issues, such as in Earthlings. I have no problem with showing people exploitation that gets their attention. BUT, that must be accompanied by a clear and consistent message that all exploitation is necessarily harmful and unnecessary, and that fact entails veganism. That needs to be repeated over and over. Repeating it will create vegans and create social dialogue and debate.
            Some people will be outraged at hearing a vegan message. That’s fine. Let them throw a fit. Others will go vegan. Regardless, being persistent will pay off.

            One thing we likely agree about is that PETA won’t change anytime soon. The only thing that will change PETA is when vegan abolitionists, via vegan education, get society and culture to change. PETA will then follow the culture. PETA is a product of our culture and deeply beholden to it. PETA is too immersed in the shared values of our culture to change it significantly or over the long run. It’s going to be the radicals striking at the root, not at the leaves and branches, of the exploitation tree, who change culture.

            So if PETA won’t change, why do I criticize them? Because it’s part of criticizing the speciesist culture that PETA is nourished by. And through that tension and
            conflict comes gradual change.

          • mparis

            I agree with you that people do need to receive vegan education. Luckily, PETA does a great job at providing it to all of the millions of people around the world who hear about PETA’s campaigns and get involved.

          • AlpineDan

            Instead of getting Super Bowl ads rejected annually, why doesn’t PETA do a very short ad saying something like “Watch Earthlings. Be Vegan. Learn more at this website.”?

            If they can’t afford it, then buy a less expensive ad on other programming.

            My point isn’t that PETA does no vegan education; it’s that they spend too many resources not doing vegan education.

          • mparis

            Because getting an ad rejected gets more media than anyone can buy. It creates a buzz. People want to see the ad that got rejected (because we are naturally curious) so millions of people watch it. It’s brilliant marketing. If just telling people what they “should” do worked – the world would already be vegan, right?

          • AlpineDan

            Ha! No. Long before I went vegan over 12 years ago, I associated PETA with
            antics and shenanigans. I never took them seriously enough to pay the least bit of attention to them. It was actually learning about how animals were treated that got my attention; not PETA’s self promotion, which was a total put off. After seeing and reading the equivalent of Earthlings (long before Earthlings was a thought), I wanted to know
            more. I read the primary work of Peter Singer, Tom Regan, and Gary Francione. Regan and Francione made the most sense to me, by far. If it wasn’t for them (either one alone would have sufficed), I probably wouldn’t be vegan today. I’d still be scoffing at PETA over things like their rejected ads. (Actually, I still do scoff at PETA, but do so as someone who desperately wants to see a vegan world.)

            There are millions of people like me who just need a chance at serious vegan education
            instead of being put off by self-promoting antics and shenanigans like rejected SB ads and State of the Union Undress. These do NOTHING but trivialize a serious, tragic cause.

            I’m finished here. I know, with the certainty that dozens of these exchanges can provide, that you’ll come back with disagreement. Reason is a tool of the passions. Your passion is PETA; mine is serious vegan education. The two are irreconcilable.

      • claud1a

        Trying to bust dog-fighting rings, lobbying for changes to vivisection legislation, filming inside a slaughterhouse, watching video footage of animals being killed in all those ways, and many others, is “fun” – really? I am sure most people who work at PETA long for the day when they don’t have to get up and go to work to try and get people to be kinder to animals because the population of Planet Earth has gone vegan and all animal abuse has stopped the whole world over. Unfortunately, that’s not about to happen any time soon.

        • AlpineDan

          Many of them are well-intentioned but hopelessly confused.

      • Travis Bickle

        You are profoundly ignorant. You wouldn’t last five seconds doing the work PETA staffers do. Keep up the great work keyboard warrior; you are really making a difference – lol!

        • AlpineDan

          Isn’t it a good example of hypocrisy to shame people as “keyboard warriors” on a keyboard?

          Anyway, keyboard advocacy in the form of articles and comments can provide excellent information and vegan education. I was the first vegan I ever knew, and it all started by information on the Web.

          Maybe the effectiveness of keyboard advocacy is why you’re so upset at the article and my comments?

  • Julie Robertson

    I became a vegan 23 years ago because of PETA. And
    what led me down the path to becoming vegan was seeing a PETA ad exposing the
    cruelty of animal experimentation or as you call it, a “single issue
    campaign.” PETA did not mention the word “vegan” in the ad, but I joined PETA
    because of the ad and then received a thorough education from PETA about the suffering
    of animals in the meat and dairy industry. If non-vegans send money to PETA
    that is fine by me because I know that money is going to help animals, and a
    huge part of that money is used to promote the vegan diet – which is one of
    PETA’s biggest campaigns. And, anyone who joins PETA because of a campaign
    against SeaWorld, or the circus, or the fur industry, will also become
    awakening to the cruelty of the meat industry. PETA has done more to promote
    veganism than any other organization in the world. Look at the huge number of
    undercover investigations by PETA exposing the meat industry. Promoting the
    vegan diet is probably PETA’s largest “single issue campaign” – multiple billboards
    about veganism, including one in the city where I live. PETA has spread the
    vegan message far and wide and all of their campaigns against animal abuse have
    been extremely effective. Thanks to PETA and one of its “single issue campaigns”
    against the use of animals in circuses, Ringling is ending the use of elephants
    in its shows this May. To this vegan, that’s something to celebrate.

    • Boner Mcsacknballs

      And wait a few months and it’ll all go back to what it once was, why? Because no one cares about you or p3ta – your all a bunch of brainwashed minions.

  • claud1a

    To all of those who say PETA doesn’t promote veganism, what do you call this then? PETA has done more to promote animal rights – and get people to go vegan – than Gary Francione ever will. Fact.

    • AlpineDan

      I think PETA has done more damage to the animal rights movement than is possible for any one person to do.

      • Travis Bickle

        Lol – there wouldn’t be an animal rights movement without PETA! All you kids need to learn your AR History; cuz you are embarrassing yourselves. Start with “Free the Animals!” by Ingrid Newkirk.

  • Danielli Marzouca

    Ecorazzi is using a single issue to draw people to this website. How dare they not bring up the hundred million animals being tested on in the US every year or the countless animals killed for their skin in this article. If Eva talked about that, she’d have to mention all the brands that have dropped angora in the last few months alone thanks to PETA, or talk about PETA’s painstaking collaboration with companies fighting the FDA to use non-animal testing methods for their products.

    This is the most long-winded, irrational and oversimplified complaint I may have ever seen about PETA. Way to hop on the non-solution oriented, anti-PETA train, Eva. Try doing something that actually helps animals instead of asking people to stop donating to an organization that fights like hell to end suffering for *all* animals.

    • AlpineDan

      The bottom line of the article is that PETA should do more vegan education and less self-promotion. I’m not seeing any reason for outrage. And, judging by the anti-vegan-education comments here, Ecorazzi obviously needs to educate vegans to promote their own principles, so this is an excellent article.

      • Travis Bickle

        “Excellent article.” Are you serious? PETA has been promoting veganism since 1980. PETA is why my mom and I went vegan in 1990. Countless others have as well. PETA staffers work their butts off to help animals. In fact, PETA staffers are literally on call 24/7 to help animals in need. Eva the keyboard warrior says they’re in it for the money and you see no reason for outrage..? Tell it to the PETA staffer helping starving dogs in North Carolina. Tell it to the PETA staffer working undercover in a slaughterhouse or on a Chinese fur farm or an Australian wool factory where sheep are beaten to death and have their necks broken. You have any idea what PETA does? Google “PETA wool investigation.” You need to learn what they are doing you pipe up.

    • Boner Mcsacknballs

      You’re an idiot. P3ta is a fraud organization, taking money away from idiots like yourself.

  • AlpineDan

    I posted this in reply to mparis, but I think it’s important enough to post as a primary comment instead of being buried in a line of debate.

    People go vegan when, and only when, they receive vegan education. Now, part of the introduction to vegan education sometimes does come from outrage over a single issue, or simply reading about or watching several issues, such as in Earthlings. I have no problem with showing people exploitation that gets their attention. BUT, that must be accompanied by a clear and consistent message that all exploitation is necessarily harmful and unnecessary, and that fact entails veganism. That needs to be repeated over and over. Repeating it will create vegans and create social dialogue and debate. Some people will be outraged at hearing a vegan message. That’s fine. Let them throw a fit. Others will go vegan. Regardless, being persistent will pay off.

    One thing we likely agree about is that PETA won’t change anytime soon. The only thing that will change PETA is when vegan abolitionists, via vegan education, get society and culture to change. ** PETA will then follow the culture. PETA is a product of our culture and deeply beholden to it. PETA is too immersed in the shared values of our culture to change it significantly or over the long run. It’s going to be the radicals striking at the root, not at the leaves and branches, of the exploitation tree, who change culture.

    So if PETA won’t change, why do I criticize them? Because it’s part of criticizing the speciesist culture that PETA is nourished by. And through that tension and conflict comes gradual change.

    ** Vegan abolitionists will have a lot of help changing culture from the environmental disaster animal ag is and the resulting vegan products that proliferate in the marketplace

    • mparis

      You obviously care enough about veganism to put yourself out there in a debate which I admire. I wish you the best in converting the most people to veganism possible, because regardless of how it happens it’s a good thing.

      • AlpineDan

        I wish you the best as well.

  • Elia Johnson

    When I meet vegans, I always ask them what led them to becoming a vegan, and 99% of the
    time the answer is that they became vegan because of PETA. The most common
    answer is that they saw a PETA undercover video exposing the meat industry,
    although some started off protesting the circus, or marine parks, and made the
    connection from there. However, it almost always leads back to a PETA campaign.
    Just think how many of PETA’s Vegan Starter Kit magazines you could have handed
    out in the time it took you to write this ridiculous article and promote yet
    more absurd criticism from the Gary Francione PETA bash think
    tank. If you have a better way of doing things – stop criticizing and go do it.

    • AlpineDan

      It’s true that seeing or reading disturbing exploitation does create a motive for going vegan, at least temporarily, and when veganism is suggested as an option (not so much when veganism is not mentioned). So, many people probably do cite PETA as a factor due to the graphic violence PETA shows. But the factors that go into someone becoming vegan for life are deeper than that. Most importantly, what keeps people vegan is the sound reasoning that good vegan education provides. Without that, you get a lot of ex-vegans who went vegan from a knee-jerk emotional reaction, but never set down the roots that good vegan education provides, and were therefore talked out of it.

    • Travis Bickle

      GARY IS ALL TALK AND NO ACTION! During the Hegins pigeon shoot, Gary said he would use his legal prowess to eventually shut the event down. While Gary was yapping, about fifty of us (including Ingrid Newkirk and other PETA staffers) were in jail for freeing pigeons who were about to be shot. What did “legal eagle” Gary Francione ever achieve? Absolutely nothing!

  • stewart lands

    Peta is about to settle a multi-million dollar lawsuit filed against it for stealing a young girl’s puppy and then illegally euthanizing it. I am sure that Ms. Newkirk would smile upon your donation if you are inclined to support this sort of thing.

  • Travis Bickle

    In 1990, my mom and I went vegan. We did so AFTER we joined PETA. We joined PETA when we saw one of its investigations on Dateline or a show like it. The investigation wasn’t into a factory farm or a slaughterhouse; it was into the abuse of orangutans in Las Vegas. When we joined PETA, we got its magazines which convinced us to go vegan. I can assure you that countless people have gone vegan thanks to PETA’s numerous “single issue campaigns.” What does not make people go vegan is intolerant and self-righteous vegans like Eva Lampert.

  • satrain18

    And Ecorazzi doesn’t do the same thing, to boost page visits, using a misleading title? People stumbling onto this site, thinking it’s about green living and saving the environment when it does NOTHING but promote veganism. “News and gossip on celebrities and notables in support of the environment and humanitarian causes.” Yeah right. This website should be called “Veganrazzi”.

Notes From A Vegan Field… Or Three

Creative, non-violent vegan education, means talking to hundreds of people in one day and other times, it means talking to one.

“Veggie-Vegan”: Moving Backwards

To say that one is a “veggie-vegan” is to make the nonsensical claim that one is a non-vegan-vegan.

Vegan Food & Drink Festival Serves Over 35,000

The vegan food hangover is real and we’re counting down the days until we get to do it all over again.