Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

PETA still gives “Compassionate Business” awards to non-vegan companies

Like us on Facebook:

Nothing says compassion like a marketing plan that capitalizes on the popularity of vegan dieting.

There’s been lots of buzz this week about PETA awarding Oceania Cruises with one of their “Compassionate Business” awards for introducing a vegan menu onboard. In their statement, they say they “recognize and commend” the company for “cruelty-free vegan menus” that are “making the world a kinder place for animals.”

So while I’ll never disagree that having more vegan waffles in the world is a good idea, I do disagree with PETA’s promotion of the “compassion” of businesses who frankly, don’t give a damn past their profit potential. This isn’t in lieu of all the animal products the company will continue to serve and promote, it’s in addition to in hopes of garnering some new business. It’s a brilliant marketing plan. This isn’t a baby step closer to being vegan because they’re being told this move is enough. It’s not far from the back-patting of Meatless Monday or reducetarianism, but it comes with a cyber plaque. 

To call animal exploiters “compassionate” for trying out a tofu dish is absurd, to celebrate them is even more so. Not treating living beings as commodities is not about being more compassionate, it’s about recognizing what’s fair. It’s not kind, or loving, or nice to afford someone the fundamental justice that’s owed to them. 

The sort of support these awards give allows companies to be comfortable continuing doing the wrong thing. I’m not saying you can’t enjoy a vegan option should you find yourself on these cruises, but please don’t pretend that by offering them up, the cruise ship company “cares.” Demand drives the availability of vegan items, and that demand is created by vegans. We need to continue our work on educating ourselves and others on the necessity of veganism first.

Like us on Facebook:
0 Comments

France’s ban of faux-meat branding won’t stop veganism

I’ll take “mycoproteinous food tube” over a tube of dead pig any day.

Concerned about endangered animals? Stop eating them

Methods of animal conservation that support the exploitation of animals don’t exist for the animals, they exist for human profit.

What you can do if live exports disturb you

The outcry should go further than importation and should be directed at the fact that the animals in question were on their way to slaughter in the first place.