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Forbes calls another PETA misstep ‘success’

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Perhaps it’s time for PETA to reassign the meaning of their acronym to ‘People for the Ethical Treatment of Angora-Rabbits.’

Forbes was excited to celebrate the latest ‘success’ of the welfarism money-factory, as Chinese-based Global Brands Group (which includes clothing brands like Juicy Couture, BCBGeneration and Sean John) joined the list of companies that have pledged to stop using and selling the fur of Angora rabbits, all while continuing their use of different animal skins with animal welfare promotion. Don’t worry, they were sure to differentiate mohair (from goats) so it’s still suitable and won’t garner them all sorts of negative press. I mean, until PETA releases a mohair campaign, maybe.

This all stems from a 2013 campaign that has scared over 2 million Youtube viewers with graphic imagery of an angora rabbit twisting and screaming as it’s fur is ripped off. As the Forbes author puts it, “No one wants to see a bunny suffer, period.” That’s exactly what PETA already knows, and explains why they’ve given Angora a coveted spotlight. Thus, the exposé takes credit for the $18 million or so plummet to China’s angora exports. With 90% of angora coming out of China, it feels like another vehicle for hatred and racism, and the misguided idea that how animals, and sometimes which animals, are killed elsewhere in the world is worse than how we do it at home.

PETA is proud of their single issue campaign work, and use their site to promote 300 companies that have penned agreements to ban agora. It’s pretty difficult to get through that list when AllSaints tops it – a brand revered as ‘an iconic leather jacket company.’ Why are we cheerleading for brands still killing and using animals?

Instead of challenging the property status, use and exploitation of animals, they play directly into it with campaigns that they know will generate consumer donations and support from companies not interested in making meaningful change outside of profit margins. And in doing so, they throw all other animals under the bus. They legitimize the use of other living beings for the same frivolous material goods (and others), and make animal use about as comfortable as we perceive joining in on a cuddle puddle with one hundred Angora rabbits would feel.

Campaigns like this don’t direct people to the need for veganism anymore than they lead them away from using the dozen other breeds of rabbits exploited for meat, vivisection, entertainment, or pets. Picking and choosing small ways we use animals, these so called ‘baby steps,’ will not lead to the crucial and imperative big step we can all take without donating to or pledging against anything – today. Veganism is the only way to counteract the unthinkable depravity of the system at large and afford all animals the fundamental justice they deserve.

It’s not about the cutest animals, or those we get the greatest undercover footage of. Our own actions are more important than those of corporations, brands, and animal rights organizations that do more for themselves and the latter than for animals. The only ‘success’ or ‘victory’ for animals is new and continuing vegans.

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