Fashion mags have been on a green kick recently and it continues with this month’s 10 page spread on ethical clothing in Vogue. Not to be outdone, London Fashion Week will include an exhibition space dedicated to 13 ethical labels. Why the buzz? It’s hot, baby, and everyone is starting to examine the behind the scenes nightmare of where their exclusive garbs and gowns are coming from, what they’re made of, and how. Some examples from the article:
- Bono and his wife launched Edun, a socially conscious fashion label. Its clothes are made in locally run factories in Africa, South America and India and the company promotes trade rather than aid. his year Bono also launched Project Red, a collaboration between Armani, Amex, Converse, Motorola and Gap. Each brand markets covetable and ecologically sound products under the Red banner; profits are donated to a fund fighting Aids, malaria and TB in Africa. (RUMOR: Apple Computer may also be signing up to offer RED ipods and Macbooks in support of the campaign.)
- Chic shoes can be found at ethical boutiques such as Terra Plana, which designs shoes with recycled materials. And rather than squeezing into jeans made from cotton cultivated with pesticides, consumers can now choose brands such as Loomstate, whose eco-friendly designer jeans are sold at Harvey Nichols and Urban Outfitters.
- There are several more contributors to the movement in the article, so be sure to check it out. One note of particular interest, Project RED’s unofficial face is Scarlett Johansson, who appears in October’s issue of Vogue wearing Armani’s designs for the charity. She quips, “We don’t have to live in a teepee and wear a hemp skirt to be conscious about what’s going on. Maybe somebody thinks, ‘It’s cool that she’s wearing the Red T-shirt, I’ll hop over to Gap and pick one up’.”