by Michael dEstries
Categories: Film/TV.

sundance.jpgNot to be confused with Project Greenhouse (though it’s real funny to see two eco hotspots competing with each other), the Ultimate Green Room enjoyed veteran status at the Sundance Film Festival with its third year of sustainable goodness.

Benefiting The Creative Coalition,  whose mission is all about having a voice in the arts, the g-room appears to  have focused more on sustainable goods and services, and less on education and activism. The article says it all,

“Some of the highlights of the Ultimate Green Room included Organic Coffee Company, Wooly Lamb Organics baby line, Green makeovers with Glo Mineral Cosmetic and PureOlogy hair care.

The star studded guests, filmmakers as well as eco taste makers feasted on organic cuisine prepared daily by celebrity Chef Akasha Richmond.  Guest also enjoyed Luna Bars, Kashi Products, as well as refreshments by FIJI Water (ed; how is bottled water included in a ‘green’ room?), Organic Tea by Art of Tea, Steaz Organic Green Tea Soda and their brand new Organic Energy Drink”

Celebrities in attendance included Kristen Bell, William Baldwin, Timothy Hutton, Joe Pantoliano, Nick Nolte, Crispin Glover, Ed Begley Jr., Rachelle Carson, Efren Ramirez, Sharon Lawrence, Brian Tee, and John Paul DeJoria amongst others.  Apparently, they all walked away with an eco bag and more eco-swag.

I’m not sure what to make of these rooms. Were there opportunities to support additional causes related to the environment? Is it all about the swag?  Did Begley Jr. get on his bike and pedal for toast?

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • http://www.VermontWoodsStudios.com Peggy Farabaugh

    Amazing what it takes to get peoples’ attention, isn’t it? But if it does more good than harm, I guess it’s OK with me. Not the best, but better than standing still or going backwards. Maybe some of this swag is helping to move us in the right direction…who knows? It’s going to take many approaches from all of us in all our diverse ways. Here’s some good news…

    Bruce Sterling seems to think we’re winning the war, overall and has lots of interesting evidence to back up his claims…http://www.viridiandesign.org/

    Best,
    Peggy Farabaugh
    http://www.VermontWoodsStudios.com