This might be a first for the music industry. Warner Music, which earlier this month announced plans to become even greener, has teamed up with the band Guster to create a eco-friendly, completely carbon-neutral record release. From Star Pulse,
“The band has purchased renewable energy credits from Native American renewable energy company NativeEnergy to offset the manufacturing process. In addition, the packaging has been printed using soy inks on paper certified as sustainable by the Forest Stewardship Council.”
Addressing packaging has been a big push for Warner, which recently made the shift to use recycled paper in all of its CD booklets. The music giant also announced that it would make Guster’s entire catalog — nearly 1 million CDs — completely carbon neutral through offsets.
Guster is also famous for having inspired and coached other bands in organizing green tours. Singer/guitarist Adam Gardne, along with wife Lauren Sullivan, founded environmental action group Reverb in 2004. Reverb has been one of the key elements in helping the Barenaked Ladies shift to going eco-friendly while on tour. Guster is also known for their annual Campus Consciousness Tour in 2006, which aims to “spread awareness and support for the environment as well as inspire students to get involved with earth-friendly causes.” Groovy.