by Michael dEstries
Categories: Fashion, People.

The “I’m Not A Plastic Bag” tote has been spotted once more on the arm of its famous owner. After getting snapped earlier this year carrying around the Hindmarch bag, Keira Knightley was seen at a Farmer’s Market in central London last week walking the green walk with the same bag.

Sure, it’s just a bag — but the craze that followed after Knightley was photographed with the tote caused designer Anya Hindmarch to be overwhelmed with demand. We’re talking lines around bocks, Ebay sales, cats and dogs living together, etc. Then there was the controversy that erupted when the bag was found to be less than “green” — even though Hindmarch never intended them to be sourced locally or made from organic materials. This spawned a whole slew of “I’m Not A” knock-offs and responses. We’re just hopeful this goes beyond the fashion and causes people to use less plastic and more reusable options.

Dear Keira: Please carry around a solar panel next. They’re heavy, but you’ll look great.

For more photos of Knightley and her beau Rupert Friend at the Market, hit JustJared’s gallery…

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://www.ecorazzi.com rebecca

    Think what you want about the bag – but they are hard to get a hold of! We’ve got one and we’re giving it away in our Biggest Contest Ever:
    http://www.ecorazzi.com/?p=2754