Last week, we picked on Jennifer Aniston for throwing her name and money behind a product called SmartWater. We bemoaned the detriments of a modern society consuming water in plastic bottles while perfectly good tap exists around every corner; and the money wasted that could do good elsewhere for those less fortunate. Some agreed that Aniston was making a silly move, while others thought it was harmless, and some still called on our own hypocrisy with Google Adsense advertising bottled water in ads below the post.
Some new information has arisen that makes me ponder whether or not Aniston knows the facts behind the industry she’s supporting. I’m questioning because the topic she writes about in the soon-to-be-released The Green Book is –ironically enough — all about water. Here are some excerpts,
“I take a three minute shower. It’s three minutes, or as short as possible, for a good reason, however. I even brush wash — brush my teeth while I shower. Now here’s why: I found out that every two minutes in the shower uses as much water as a person in Africa uses for everything in their life for a whole day — drinking, bathing, cooking, and cleaning…everything! When you become aware of all the things you do, and the effect those things have, you want to make small changes. Like with water.”
“It all goes back to awareness and knowing better and then making a simple shift in habit.”
“Obviously, when I learn about something new that I can do in my everyday life that makes a whole lot of sense and can help the environment, I do it.”
Is the Jennifer that’s supporting SmartWater and the Jennifer that’s campaigning for water conservation the same person?