October is Breast Cancer Awareness Month and three generations of beauties have teamed up with Emergen-C to raise funds. Liv Tyler, her mother Bebe Buell, and her grandmother Dorothea Johnson launched the new powdered pink lemonade product at a Whole Foods in New York City this week – 50% of profits will go to the Keep a Breast Foundation.
The three women are calling themselves Generation Pink, with Tyler saying, “my mother, grandmother and I feel so lucky to be a part of this special new Emergen-C Pink campaign to help inspire breast cancer awareness and to provide support to women of all generations.”
Additionally, Buell revealed a plaster cast of her breasts that will be auctioned off for charity.
Wanna try the lemonade? The product is available exclusively at Whole Foods until the national product launch in December.