It’s official. Celebrities ARE bringing more awareness to environmental issues; at least that’s what a recent study in the UK has found. Interestingly enough, a company that makes recycled toilet paper commissioned the study. Pro-enviro-celebs mentioned included Sting, Bono, and Davina McCall. The article continues,
â€œTodayâ€™s celebrity-driven culture is a driving force behind the change in attitudes,â€ said Christine Clarke, Marketing Director for Nouvelle. â€œFocus groups have shown us that role model celebrities such as Bono and Jamie Oliver are key in changing consumer behaviour.â€
â€œWe are surprised by the rate of change amongst consumers,â€ added Christine Clarke. â€œIt has accelerated since the environment has been taken up as a â€˜fashionableâ€™ cause. Influential personalities such as Davina McCall are putting environmental issues on the map and making them part of everyday life.â€
Did a certain celebrity help turn YOU on to the environment? Mine was Leo.