ecorazzi.com :: the latest in green gossip

May 16th 2008

Adrian Grenier Has An Alter-Eco

Filed under: buildings and construction, cars-houses, film-tv, television — michael @ 11:27 am

Adrian Grenier’s new television show for Planet Green finally has an official name.

Called Alter Eco (formerly The Green Life), the show will follow Grenier and his “green entourage” as they help all kinds of folks — from celebrities to average Joes — take small steps to live more earth-friendly lifestyles. According to the release, the “new series shows viewers how easy it is to embrace the green life and reduce their carbon footprint — all with a sense of sustainable style.”

We know for a fact that one of the first places to receive a makeover courtesy of the show is the nightspot formerly known as Tokio Lounge — now being rebranded as ECCO. Expected to open in July, the new club will feature an organic menu, eco-friendly cement (waste materials added to pack cement), an LED lighting system, waterless urinals and air pressure toilets. Power for the club will be supplied by the LA DWP’s Green Power resources. Another nice perk: Those attending the club with their hybrids will receive free valet parking.

Apparently, Adrian and Co. will be there to videotape the entire makeover; which we assume is happening presently. Look for Alter Eco to bow during Planet Green’s official launch on June 4th.

April 18th 2008

The Green Picture: Adrian Grenier At The Vail Film Festival

Filed under: green and famous — michael @ 3:55 pm

Adrian Grenier was recently at the Vail Film Festival in Colorado to accept the Blue Sky Tribute for environmental activism. When asked how he felt about receiving an award for his activism rather than his acting, Grenier answered, “An award for activism is more meaningful to me than one for acting. It’s great to help bring awareness to the cause. I’m not that comfortable with the whole awards thing in general, but the environment is an issue that’s very important, so I’m happy to shine a light on it wherever I can.”

Bravo, Adrian — and nice shirt!

via Vail Daily

Photo: (Left to Right) Adrian Grenier, Olivia Wilde, Tao Raspoli. Credit: Michael Martin

March 13th 2008

Green Celebrities Help Support The Do Not Mail Campaign

Filed under: campaigns, green and famous, thegreenpicture — parrish @ 12:11 pm

If you’re like me, you much prefer email to snail mail. What can I say? Joke-a-days and chain letters are just way more fun (and a lot less harmful to the environment) than the piles of wasted paper that clog my mailbox anxiously awaiting that inevitable toss into the bin!

GreenDaily.com told me that in the U.S. we collectively receive 100 billion pieces of junk mail which requires cutting down 100 million trees and produces global warming emissions equal to those of 3.7 million cars. And out of all that mail, 44 percent gets sent to landfills without even being opened. Want to cut the crap? Well now you can!

Enter Forest Ethics — a conservation group dedicated to winning the war on junk mail with their Do Not Mail campaign. The Do Not Mail campaign is an initiative to convince congress that a national registry should be created giving citizens the right to JUST SAY NO to craptastic mail from those companies we love to hate! Because Forest Ethics knows what’s up, they’ve enlisted the help of some badass green celebrities like Adrian Grenier, Darryl Hannah, Alicia Silverstone, Jackson Browne, Aaron Douglas, Ed Begley, Jr. and Paul Hawken to help support their campaign and make this a national priority.

Adrian Grenier (or as I call him, Adrian GREENier) said, “Junk mail is more than an annoying waste of time, it’s a waste of our environment. Joining ForestEthics’ Do Not Mail campaign is a great, easy way to stop the waste.”

So what hell are you waiting for? Go to the Do Not Mail website right this very second and sign the petition to help rock a mission! Mama Earth is pissed ya’ll and wants this place clean!

[UPDATE] Apparently, Leonardo DiCaprio has just signed on for the campaign as well. Details here.

March 10th 2008

Adrian Grenier Wins Blue Sky Award For Environmental Activism

Filed under: honors — michael @ 9:28 am

It was been announced that Entourage star Adrian Grenier will be the recipient of the 2008 Blue Sky Award for Environmental Activism. The honor is handed out each year at the Vail Film Festival held in Colorado in April. More than 75 independent films are screened over 4 days — with about 12,000 people descending upon Vail, Colorado for the long weekend.

Grenier’s commitment to environmental issues has long been a focus outside of the actor’s successful television, movie, and documentary projects. He has a home in Brooklyn that utilizes insulation made from recycled jeans, energy produced by solar panels, and other sustainable elements. Most recently, he signed on with Discovery Channel’s Planet Green to create a series “that will illustrate how making small changes in everyday living can be cool and simple.” Tentatively titled The Green Life, the show is expected to debut early summer ‘08.

For the DL on Grenier’s current green plans, check out our interview with him here.

February 21st 2008

5th Annual Global Green USA Pre-Oscar Party

First details swoop in!

Filed under: events: la, fashion, film-tv, food & drink, green and famous, movies, red carpet, television — michael @ 7:37 am

Last night, Global Green USA’s 5th Annual Pre-Oscar Party rocked out in grand style with a bevy of celebrities, performers such as Michelle Branch and Damien Rice, and a focus on the environment and sustainable design. While we had spies all over, we sent our main duo Pleasant Wayne and Damien Somserset to cover the action on the red carpet. That video is to follow shortly, but right now, here are some highlights from Pleasant:

1. Tate Donovan would ride his bike to the moon to work with Jennifer Aniston again. (old Friends co-star) He brought his bike on the “green” grass carpet and is a huge advocate for biking in the city.

2. Dana Delany had a non-eco PRADA purse, but said she recylces her scripts on the set.

3. Jason Lewis jetted past the press line and we think he was with his Mom. Aww…

4. Salma Hayek wore a Stella McCartney pantsuit because she said she is trying to lose the baby weight - “I’m not Nicole Richie, ha ha!”

6. Molly Sims was gushing about how Eco her boyfriend, Justin Chatwin, (from War of the Worlds) is….didn’t get her to speak as she was rushing into the party.

7. Sofia Bush would never date someone who isn’t into GREEN living. She was wearing earrings made of crystal stone and diamonds.

8. Taylor Dane was cool - she’s been taking her kids camping and teaching them how to live a softer-on-the-earth life even though she’s a New Yorker at heart. She has her heart set on a hybrid SUV.

9. Josie Maran was promoting her new all-natural cosmetic line - “Josie Maran Cosmetics”. She said her biggest passion was using eco-friendly diapers and gave some interesting facts about disposable diapers and landfills. She was with her friend, Rainbow, who was wearing a vintage dress and works with Adidas - they are working on developing some eco-gear.

10. Adrian Grenier whizzed past the “tabloid” section.

11. There was some speculation that Michelle Branch had a baby bump from our neighbor Press friends! She wasn’t interviewing as she had to perform.

12. Bill Mahr arrived very late and was driving a hybrid SUV.

13. Ian Somerhalder from “Lost” and many other projects eats organically and practices Yoga…what a cutie!

14. Thomas Ian Nicholas from American Pie etc. donates his time to children’s charities in addition to being active with Global Green.

More to come on this fantastic evening shortly!

January 24th 2008

Living “The Green Life” with Peter Glatzer & Adrian Grenier

Filed under: buildings and construction, cars-houses, film-tv, television — melissa @ 12:39 pm

During a reception at Project Greenhouse at the Sundance Film Festival, we had the pleasure of discussing the future television series The Green Life, with Entourage star Adrian Grenier and his new producing partner Peter Glatzer. After meeting through mutual friends and sharing a passion for spreading awareness on living a “greener” lifestyle, the two have embarked on a new television series that will illustrate how making small changes in everyday living can be cool and simple. Their new production company, appropriately named “Reconcile,” was derived from the name of Adrian’s other company, Reckless Productions, but most importantly carries with it Webster’s definition of restoring friendship and harmony; in this case with the earth. Shooting will begin almost immediately and is set to premiere this summer.

When we asked Adrian and Peter to offer an example of a way to illustrate their vision of a more eco-friendly way of life, they described an intimate evening dinner with friends at home, where all of the guests would participate in preparing the meal, purchasing the food locally, and having quality conversations as opposed to dining out in a loud trendy hot spot. Less travel, less waste, and more substance is their goal here. Adrian stated,

“if everyone just became a little more aware of his or her own personal impact on the earth, real change would ultimately result.”

Peter and Adrian will be filming in LA, at a home that will be designed and modified in a most eco-friendly way with the assistance of Lauren Gropper, who is an expert in green building. With Adrian’s experience in greening his home in Brooklyn and his mass appeal to the younger generation, the Reconcile team hopes to educate their audience for long lasting, earth positive change.

Additional contributors to this post: Bradford Rand
Photo Credit: Melissa Rosenberg

December 18th 2007

First Look Studios And Shorewood Packaging Team Up For A Greener Hollywood

Filed under: business, film-tv, green and famous, movies, television — parrish @ 5:24 pm

First Look Studios, a leading independent studio in theatrical, home video and television operations, has teamed up with Shorewood Packaging, and gone green for us all. The new friendship marks the first collaboration between any studio and packaging company with the goal of lightening their environmental footprint.

The duo’s first project is to start a tree planting program that will offset emissions that are generated by the manufacturing of one million DVD packages. But wait…there’s more. First Look Studios has officially switched to 100 percent recycled Prokote(TM) paperboard Flip-Paks for its screeners and reduced their overall paper usage. They’ve also switched all of their package printing from UV to water-based coated. And just when you thought it couldn’t get any better, they’ve topped it all off with a big, eco-friendly, green bow, by including recycling instructions on all of their products.

You guys, THIS IS HUGE!! To me, this is so obviously not just a P.R move to look like a “noble” company, but a genuine act of corporate responsibility that could aid in redefining ethical capitalism as we know it. Please, please visit the First Look website (HERE) and help support their projects in anyway you can.

Adrian Grenier…beat that!

December 18th 2007

Charity: Water Hosts A Star-Studded NYC Gala

Filed under: events, events: nyc, green and famous — parrish @ 1:25 pm

Ok, first I just want to get this out of the way: I DO NOT WORK FOR ADRIAN GRENIER!! I know that lately Ecorazzi has seemed more like an Adrian Grenier fan site then an eco-celebrity blog, but the dude keeps doing good deeds. Last night, Charity: Water, an organization that works to provide clean, safe drinking water to countries in need, hosted a huge gala in NYC. And who do you think were the celebrity hosts? None other than Jessica Stam and yes…Adrian Grenier.

The event was held at The Metropolitan Pavilion and featured live performances by Cat Power and Dirty Delta Blues. Also included, was an auction with products supplied by Prada, Kenneth Cole, Diesel, Banana Republic, and many more. Oh yeah, and the cocktails…courtesy of Grey Goose Vodka–thank you very much. Charity: Water wants you to know that “water and lack of basic sanitation causes 80% of all sickness and disease, and kills more people every year than all forms of violence, including war.” And of course, all donations from this fancy schmancy party went directly to fund freshwater wells in developing nations. The event also featured an exhibit created by the organization’s founder, Scott Harrison along with Metropolitan Events & Production. The exhibit included photographs, video instillations, interactive displays, and soundscapes.

So Adrian, if your reading this, I really appreciate all this green stuff you’ve doing lately, but people are gonna start spreading rumors, man. Can’t you just drive an SUV, get lots of plastic surgery and flash the camera your naughties like all the other celebrities do…JEEZ!!! Check out our photos below from the event.

Photos courtesy of Melissa Rosenberg

December 17th 2007

Adrian Grenier Dishes Out Some Hot Chow For The Hungry

Filed under: events, events: nyc, food & drink, green and famous — parrish @ 2:26 pm

Is Adrian Grenier becoming the Ecorazzi golden boy? It looks like it. Just a few days ago, Ecorazzi reported that Grenier would be going greener by hosting a new show for the Discovery Channel’s upcoming network, Planet Green. Well, it turns out this eco-star has a charitable side too.

This weekend Grenier took some time out of his busy schedule to head home to Brooklyn and volunteer at the Neighbors Together Soup Kitchen. Grenier made it a family affair by bringing along his mother and uncle to help pitch in. “It isn’t right that millions of families suffer from hunger and worry about getting their next meal. We all need to help in whatever way we can”, Grenier said while dishing out a couple of hot meals.

Not the first celebrity to roll up his sleeves for the sake of others, Kevin Bacon also participated in a similar event this month and was “shocked to see so many empty shelves in the Food Bank for New York City.”

To learn how you too can help New York City’s Food Bank…just click HERE.