May 15th 2009
Bono Gets More Green: LVMH to Buy Minority Stake in Edun
Filed under: fashion — Michael Andre d'Estries @ 10:06 am

You know what Bono and his wife Ali Hewson need? More money!
Apparently, the two will be getting just that after LVMH (LVMH Moët Hennessy Louis Vuitton SA) announced yesterday an almost-50 percent minority stake in Edun — the eco-friendly and ethical fashion line started by the pair. “With LVMH, we can step up (Edun’s) development, giving greater stability to our suppliers and the local communities they support,” Bono said in LVMH’s statement.
And we agree. Besides padding the singer’s pockets with a bit more cash, this infusion will also help Edun expand it’s eco-friendly brand and do more to help third world countries. “We are proud to contribute to the operational development of Edun and to the improvement of living standards of local communities,” said LVMH Chief Executive Bernard Arnault.
More details on the deal available here.
via TheCut
Bono is making headlines this week after being awarded the annual Nobel Man of Peace prize for his efforts to combat poverty, debt and disease in Africa.




Vanity Fair magazine has released their “Top 100 Most Influential People In The World” list — and making the top 10 for the first time are Angelina Jolie, Brad Pitt, and Al Gore (Coming in at 9 and 10 respectively). Who’s number one? Oddly enough, another first timer by the name of Vladimir Putin. We’re still trying to figure that one out…
The entrainment industry is one tight family. Nowhere is this more evident than the rumor that Angelina Jolie and Brad Pitt have asked singer Bono to be godfather to their new twins, Knox Leon and Vivienne Marcheline. It’s truly a different world when you can sit around a table and seriously consider someone like Bono to watch over your kids.


