April 5th 2008
Cindy Crawford Is Thirsty For Change
Filed under: green and famous — michael @ 1:41 pm
PUR Water Filtration is partnering up with model Cindy Crawford to help promote the use of filtered tap water and reduce consumption of the bottled kind. The campaign, which is launching this May, is called “Thirsty for Change” and will include Crawford designing her own eco-chic reusable water bottle — with all proceeds from the sales going towards Children’s Safe Drinking Water; a program which is dedicated to providing safe drinking water to impoverished children around the world. Said Crawford,
“Like me, many moms today are concerned about the environment. We all want to live a little greener and do our part for the planet and for the health our families. The good news is that even small changes can make a huge impact on the environment. And that’s great news for my family because changes that fit easily into our hectic routine are the ones that are going to stick.
That’s why I would like to share some easy, green tips for other moms out there. They’ve worked in my house. I have learned that getting the whole family involved shows the kids that being eco-friendly can be fun!”
You can check out Cindy’s green tips after the fold. They include composting, buying local, low-flow toilets and ditching plastic bags.
Why did the Polish woman cross the road? To wear eco-friendly jewelry, of course!!! Ecorazzi has just learned that Polish-born actress, Dominika Wolski, who’s maybe best known for the Canadian television series, jPOD, has gone green. Wolski is currently the spokeswoman for Froote, the brainchild of celebrity designer Elizabeth Moore, and the “first eco-friendly red-carpet jewelry line.” Previously, Moore has designed bling for Cindy Crawford and worked with a slew of other A-listers.
